Retailer Campaigns

ARLINGTON, Va. — Whole Foods is spreading the word on the benefits of consuming organic foods and leading a healthy lifestyle, by teaming up with educational media brand, PBS Kids to launch the "Fantastic Organic" campaign.

NAPERVILLE, Ill. — With new clothes and supplies topping the list of what most parents are shopping for during back-to-school season, it makes sense that OfficeMax and Old Navy would join forces to maximize their offerings, delivering savings for customers and sales for them.

Target is engaging Facebook to help determine how half of a $5 million back-to-school donation is allocated.

The retailer plans to donate $5 million to schools as part of its “Give With Target” initiative this fall. The two-part giving campaign provides $2.5 million in grants to in-need schools, as well as up to $2.5 million in Target GiftCards to local schools through votes on Target’s Facebook page.

NEW YORK — Days of cutting back-to-school spending are over, as nearly 9-in-10 consumers plan to spend the same or more, according to Deloitte's annual back-to-school survey.

J.C. Penney Co.’s visual transformation has begun. The company has rolled out three shop concepts to nearly 700 stores nationwide. The shops, the first wave of many more to come, are dedicated to three brands: Levi’s, I Jeans by Buffalo, and The Original Jean Co. 

Click here to take a video tour of the new shops.
 

New York -- A survey released Tuesday by Deloitte found that shoppers are prepped to spend on back-to-school items, and plan to use their mobile phones in the process.

SECAUCUS, N.J. — Panasonic Corporation of North America has launched a new communication campaign designed to bring attention to the brand's broad scope of products and solutions designed to meet consumer, business-to-business, and industrial needs. The campaign will also underscore Panasonic's global commitment to becoming the electronics industry's leader in green innovation by its 100th anniversary in 2018.

ST. LOUIS — Save-A-Lot is raising awareness for its stores as a destination for affordable food with the help of two contest winners. Molly Stankovsky and Alex Frecon, who won a national competition, will lead the retailer's "2012 Fuel Your Family Road Trip" across 18 cities in 30 days.

PLANO, Texas — When JCPenney first announced its “fair and square” pricing strategy back in January with a great deal of hoopla and fanfare -- complete with a NYC media event attended by 700 people -- there was much hope that former Apple executive CEO Ron Johnson and then president Michael Francis, formerly at Target, would be able to bring some of their retail magic to the stagnant retailer.

NEW YORK — Macy's announced that Brazilian actress and model Camila Alves, will serve as the ambassador for it's exclusive I.N.C. International Concepts brand. Beginning this fall and continuing through 2013, Alves will highlight I.N.C.'s fall collection as she appears in a multi-platform campaign with a significant presence in print, digital and in store. Alves also takes on the role of media spokesperson, being at the forefront of all brand messaging such as new initiatives and product launches.