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Retailer Campaigns

  • Hungry Howie’s Pizza opens Lafayette, La., shop

    Lafayette, La. — Hungry Howie’s has opened a new pizza shop in Lafayette, La., near the University of Louisiana campus.

    It is the third store for the young franchise. The other two stores are in nearby Baton Rouge.

     

  • Red Robin swoops into Peoria, Ill.

    Greenwood Village, Colo. — Red Robin Gourmet Burgers will open its first location in Peoria, Ill., on Sept. 2. To help celebrate the grand opening, Red Robin will donate the new restaurant’s sales of Freckled Lemonade for the first week of operations to Alex’s Lemonade Stand Foundation, a non-profit organization dedicated to finding cures for all kids with cancer.

  • GE uses digital space to spread brand awareness with contest

    LOUISVILLE, Ky. — GE is leveraging social media as part of its Reimagining Home brand campaign, and holding a contest on its Tumblr page.

    The brand is inviting consumers to submit their best cooking failure story to its Cooking Fail Redemption Tumblr page for a chance at redemption at GE’s headquarters, where the winner will re-create the same dish under the guidance of Chef Jeffrey Saad. Saad hosts United Tastes of America on the Cooking Channel. 

  • Sequential Brands reboots Heelys wheeled footwear

    NEW YORK — Sequential Brands Group, the parent company of Heelys wheeled footwear, plans to overhaul the footwear collection and expand into new product categories, including backpacks and other back-to-school accessories.

  • JoS. A. Bank commits to improving sales trends following Q2 earnings update

    HAMPSTEAD, Md. — JoS. A. Bank customers did not respond as favorably to some of the company's marketing campaigns as they did in the prior year leading to a total sales decline of approximately 11% in the second quarter ended Aug. 3.

    The company expects earnings for the quarter to be approximately $0.49 to $0.53 per diluted share, compared with $0.83 per diluted share in the second quarter of 2012.

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