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Retailer Campaigns

  • Gap set to open three-story flagship in Taiwan

    TAIPEI -- Gap will officially open its first Taiwan flagship store on March 8 as part of its ongoing strategy to expand Gap’s global footprint. With plans to open about 30 Gap stores across its Greater China region, including three in Taiwan, the brand expects to have more than 100 stores by the end of fiscal 2014.

  • Mondelez to drive growth with Facebook partnership

    Snack manufacturer Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey.

  • Amy Poehler set to help sales at Old Navy

    Saturday Night Live alum and “Parks and Recreation” star Amy Poehler will appear in commercials for Old Navy following last year’s involvement with Best Buy.

    Ad Age is reporting that along with starring in the commercials, Poehler will help write and direct them. The first ad, said Ad Age, features Poehler as an executive at a law firm interviewing a job candidate but getting distracted by the woman's outfit from Old Navy.

  • Uniqlo teams up with Pharrell Williams for new ad campaign

    Uniqlo has enlisted musician and music producer Pharrell Williams as a collaborator and spokesperson for the UT 2014 spring-summer collection. Launched in 2003, Uniqlo’s UT T-shirt brand is getting a fresh start this year, as “The New Model T,” a collection produced by its creative director and street fashion icon Nigo.

  • RadioShack to close up to 1,100 stores

    Fort Worth, Texas -- RadioShack Corp. said it plans to close up to 1,100 stores, approximately one-fifth of its total, and also announced a disappointing holiday season and a wider quarterly loss. The shutterings will leave the chain, whose turnaround appears to be still far off, with over 4,000 locations, including more than 900 dealer franchise locations.

  • RadioShack hit hard in Q4, store closures planned

    A 19% fourth-quarter same-store sales decline and a steep decline in profitability prompted RadioShack to announce the closure of 1,100 stores while CEO Joseph Magnacca maintained the retailer’s brand equity remains strong and a profitability plan is in place.

  • Dunkin’ Donuts seeks Alabama franchise growth

    Canton, Mass. – Dunkin’ Donuts is recruiting franchisees in Dothan, Ala. Currently, there are 18 Dunkin’ Donuts restaurants located throughout Alabama. To help fuel growth in Dothan, special development incentives are available, which include reduced royalty fees for three years and up to $10,000 in local store marketing.  

  • Jellybean-flavored milk?

    Prairie Farms Dairy has rolled out a line of Old Recipe Seasonal Favorites Milk in three flavors: Jelly Bean, Chocolate Marshmallow and Easter Egg Nog.

    According to the dairy, the milk is ultra-pasteurized and has an extended shelf life of 75 days, and all flavors are produced using milk from cows not treated with artificial growth hormones.

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