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Private Label

  • Ace plans launch of paint-and-primer in one

    In a move to boost its competitive footing against the warehouse home centers, Ace Hardware Corp. is planning a paint-and-primer-in-one launch later this year.

    Ace executives describe the paint as a "flagship new product" by providing convenience and ease of application. The branding of the new product will be unveiled when the launch occurs, possibly during the third quarter of this year.

  • Private-label implementation to eat up 50% of food share

    NEW YORK — The share of private-label brands and products will double to 50% by 2025, thanks to a continued emphasis made by retailers.

    In a new report released by Rabobank's Food and Agribusiness Research division, author Sebastiaan Schreijen noted that national brands and smaller, secondary brands (referred to as "A" and "B" brands, respectively) will prompt an intense price competition and therefore will cause the private-label market to become chock-full of higher-quality "B"-brand products at lower prices.

  • Fresh & Easy introduces Pizza to Gourmet line

    EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market announced that it has expanded its Gourmet range with a line of specially handcrafted frozen artisan pizzas from Italy, selling for $3.99. 

  • Macy's gets cozy with Martha Stewart for new mattress line

    NEW YORK  -- Macy's announced the launch of "Martha Stewart Collection by Serta," a mattress line available exclusively at Macy's. 

  • Seventh Generation revolutionizes laundry category

    NEW YORK — Seventh Generation has developed an ultra-concentrated liquid laundry detergent that is available in a 100% compostable bottle.

    The company said the entire packaging system (fiber bottle, pouch, spout, cap) for its Natural 4x laundry detergent uses 66% less plastic than a typical 100-oz. 2x laundry bottle. Seventh Generation's Natural 4x laundry detergent, a nontoxic, biodegradable formula, is available in a 50-oz. (66 loads) size and two scents: Free and Clear, and Geranium Blossoms and Vanilla.

  • True Value releases new 2-in-1 paint

    True Value has announced the introduction of a 2-in-1 -- paint plus primer -- paint called EasyCare Platinum. The new paint promises a one-coat solution to painting projects because it eliminates the need for a primer.

    EasyCare Platinum will be available in all the colors offered in the Chicago co-op’s EasyCare line, including Flat Enamel, Satin and Semi-Gloss finishes. EasyCare Platinum is mildew-resistant and backed by a lifetime warranty.

  • Fresh & Easy introduces new exclusive California wines

    EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market has announced the availability of 27 new exclusive California wines. The new wines, which the company said are sourced from some of the finest vineyards in California's premium wine growing regions, are broken into seven new lines and retail from $3.99 to $19.99.

  • Family Dollar in arrangement with Marketing Management

    Matthews, N.C. -- Family Dollar Stores launched its strategic alignment with Marketing Management, Inc. (MMI) in front of more than 100 key suppliers at the company's Private Brand Summit Thursday in Charlotte, N.C. Through this exclusive on-site alignment, MMI will assist Family Dollar with private brand sourcing, product development, category analytics, assortment strategy, quality assurance and customer insights.

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