Packaging

NEW YORK  -- Barneys New York has announced that Carine Roitfeld will collaborate on its women's fall 2011 campaign. Roitfeld will serve as guest editor and stylist working alongside celebrated photographer Mario Sorrenti and Barneys New York creative director, Dennis Freedman, to create the campaign, the company reported.

According to the company, the company will celebrate Roitfeld's iconic style and will feature looks displayed in the windows at Barneys' Madison Avenue flagship store. 

New York City -- The Home Depot partnered with Scanbuy to launch a national communications strategy utilizing mobile barcodes enabled by Scanbuy’s ScanLife system. The initiative incorporates 2D bar codes (QR codes) that give customers immediate access to such information as product rating and reviews, How-To guides and videos on specific products.

ATLANTA — Goody, a maker of hair accessories and styling tools, is relaunching its StayPut collection — originally designed to give athletic women hair accessories with superior hold — under the name Slide-Proof, to coincide with the launch of its new hair accessories for use in any occasion.

LA JOLLA, Calif. — Kashi has added an entree and pizza to its line of all-natural frozen foods.

The new spicy black bean enchilada single-serve entree features red skin potatoes, roasted red peppers, corn and spinach, all wrapped in a seven whole grain and corn tortilla, which is topped with a vibrant tomatillo, cilantro and jalapeno salsa. The entree also includes a side of Kashi seven whole grain pilaf. The entree will retail for $4.09, the company said.

CINCINNATI — Procter & Gamble's Crest Pro-Health portfolio now includes the new Invigorating Clean toothpaste and mouth rinse.

PORTLAND, Ore. -- Adidas has announced the launch of its newest running shoe, the ClimaCool Ride. The shoe features 360-degree ventilation, attacking the main cause of runners' discomfort – high humidity and temperature, the company reported. The shoe is available in 26 colors. 

HUNTERSVILLE, N.C. -- Rubbermaid has introduced a new line of glass food storage products to its Easy Find Lids line. 

According to the company, the Easy Find Lids storage system, allows for easier storage because lids attach to each other and to the bottom of containers for storage, so the right lid is always at hand. Graduated sizes neatly nest within each other to save space.

The glass products are oven-safe up to 425 degrees, feature Flex & Seal leak-proof lids and are square shaped to maximize space.

EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market announced that it has expanded its Gourmet range with a line of specially handcrafted frozen artisan pizzas from Italy, selling for $3.99. 

BOSTON — Beers that were highlighted in Samuel Adams' annual homebrew contest last year now are available in a six-pack.

The company said that the 2011 Samuel Adams LongShot American Homebrew Contest - Category 23 Variety six-pack has hit store shelves. The variety pack includes two bottles each of Richard Roper's Friar Hop Ale, Rodney Kibzey's Blackened Hops, and Caitlin DeClercq's Honey B's Lavender Wheat, which all were named winners in Samuel Adams LongShot American Homebrew Contest in 2010.

MANHATTAN BEACH, Calif. — Shortly after announcing the launch of its weight-loss system for men, Sensa is introducing a fruity lineup of energy enhanced vitamin drinks.

Sensa Quench, available in orange crush, pink grapefruit and berry splash flavors, is a sugar-free drink mix that when added to 12-oz. of water, includes a powerful blend of natural ingredients to energize, help increase the metabolism and hydrate, according to the company.

The Sensa Quench weight-loss system is available in a 30-pack for $39.95.