Packaging

NEW YORK — Macy’s has launched a new apparel collection inspired by, and named for, Hollywood legend Marilyn Monroe. The collection, created by LF USA and Authentic Brands Group, will infuse the actress unrivaled personality and retro styling into flirty and fun garments for the fashion-forward girl.

ROCHESTER, New York — Crosman Corp., an international designer, manufacturer, and marketer of a wide range of products for the shooting sports, has announced the appointment of Jennifer Lambert as VP marketing. In her new position, Lambert will oversee the company’s strategic marketing efforts, with an emphasis on accelerating new product development.

PROVO, Utah — Target strengthened its sustainability rep recently with the addition of EcoScraps, a provider of organic, chemical- and manure-free lawn and garden products, to its lineup. The sustainable, 100% organic, potting soil is now available at more than 1,700 Target stores nationwide. This marks the first time that EcoScraps will appear on the shelves of a major retailer at the national level.

The head of the Grocery Manufacturers Association took exception this week to a new book which portrays consumers as hapless victims preyed upon by food industry giants that peddle addictive products.

In “Salt Sugar Fat: How the Food Giants Hooked Us,” author Michael Moss paints an unflattering picture of food companies who pursue a win at all costs strategy by artfully manipulates salt, sugar and fat to addict and fatten consumer with disastrous results.

BOSTON — Early this summer, you can expect to see Sam Adams Boston Lager in what the company is calling the Sam Can: a can two years in the making that beer manufacturer Sam Adams said it believes offers a slightly better drinking experience than the standard beer can.

WOONSOCKET, R.I. — CVS/pharmacy is making some changes to its Gold Emblem food product line, including enhanced ingredients and new flavors, the retail pharmacy chain said Thursday.

The line has been revamped with more options and a new look. Gold Emblem includes more than 250 products, such as nuts, trail mixes, chips, pretzels, dried candies, cookies, spices, juices, condiments, baking products and breakfast bars. CVS introduced it in 1995, making it one of the first private-label food lines created by a major drug store chain.

Dublin, Ohio -- Wendy’s is getting a makeover. On Feb. 25, the company will unveil its new, more contemporary-looking logo in advertising, on product packaging, crew uniforms, new restaurant signage, menuboards and digital assets.  

The updated logo is in sync with the company’s new “Image Activation” restaurant environment, whose bold, sleek, ultra-modern look is designed to enhance the customer experience. Features include lounge seating with fireplaces, flat-screen TVs, Wi-Fi and digital menuboards.

Kashi, a natural food and lifestyle company, announced its new Kashi Chicken and Chipotle BBQ Steam Meal and Italian Vegetable Medley Pasta Steam Meal, two additions to Kashi's Steam Meal line. The new entrees provide a meal for two people in each bag.

Like Kashi's existing single-serve varieties, microwave steam is used to preserve the quality of the ingredients. Each features the Kashi Seven Whole Grain blend and offers 42 g or more of whole grains per serving: