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J.C. Penney plans in-store holiday shops
New York City -- J.C. Penney is adding holiday shops on its main floor, the Associated Press reported.
The "Wrapt" shop concept will debut in the company’s Manhattan store this week. It will be rolled out to the chain’s stores nationwide on Oct. 24.
The in-store shops will carry about 300 items, with the majority exclusive to J.C. Penney, according to the report.