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Bourbon & Boots pins down Southern lifestyle
Little Rock, Ark. – By focusing on its brand story and collaborative boards, Southern lifestyle retailer Bourbon & Boots has dramatically increased cross-channel traffic through its presence on the Pinterest social network.
Founder Matt Price described how Bourbon & Boots has maximized the value of its Pinterest activities during a session at last week’s Internet Retailer conference in Chicago.
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The kings of candy are crowned in Chicago
Retailers looking for insight into popular new products in the candy and snacks world can thank organizers of the Sweets & Snacks Expo for doing some heavy lifting.
A panel of experts at the 17th annual event sifted through hundreds of samples prior to the sold out trade show in Chicago and found eight worthy of the distinction of “Most Innovative New Product.”