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Packaging

  • B&G Foods acquires Pirate Booty and associated brands

    PARSIPPANY, N.J. — B&G Foods has acquired Robert’s American Gourmet Food, doing business as Pirate Brands — an all-natural snack foods category — from VMG Partners, Driven Capital Management, founder Robert Ehrlich and other entities and individuals.

    B&G will pay approximately $195 million in cash.

  • Stanley re-establishes identity with subtle re-branding

    Stanley Black & Decker is trying a new logo on for size. Although it's still yellow and black and still spells "Stanley," it represents a new brand identity for the iconic tool brand and diverse industrial company. 

  • Everlast’s lightweight, ergonomic fight glove packs punch

    NEW YORK — Everlast Worldwide has rolled out a new professional fight glove. Called the PowerLock Fight Glove, it secures a fighter's hand in a natural fist position via a stable, compact chamber. 

    Lightweight and ergonomic, the glove is joins the MX, 1910 and Protex3 in the company’s “elite” professional glove line. The company touts it as a “strong alternative” to boxers looking for a powerful glove.

  • Macy’s launches Pride + Joy campaign

    NEW YORK — In commemoration of National LGBTQ Pride month, Macy’s and its employees will participate in 23 Pride parades, hold in-store events nationwide celebrating diversity and offer special merchandise to help support the fight for LGBTQ equality.

  • Seventh Generation acquires Bobble

    BURLINGTON, Vt. — Seventh Generation, a leading green brand which has championed sustainability for 25 years, has acquired New York-based Bobble, a leading brand in the reusable, self-filtering water bottle category. 

  • Office Depot, One Direction launch anti-bullying campaign

    BOCA RATON, Fla. — Office Depot has joined forces with boy band One Direction to raise money for an anti-bullying education program. The anti-bullying campaign is set to launch across the United States during the 2013 back-to-school season.

  • Nickelodeon opens in-store shop at Toys ‘R’ Us in Times Square

    New York -- Nickelodeon has opened a 'Nick Shop' on the first level of the Toys "R" Us flagship in New York City’s Times Square.

  • Jelly Belly updates packaging with nutrition info

    FAIRFIELD, CALIF. — Jelly Belly Candy Company plans to implement front-of-package nutrition labeling on its most popular packaged products. The company will begin to roll out labeled packages on shelves this fall. 

    The new front label will highlight information such as calories and fat content. By providing the information up front, Jelly Belly joins the National Confectioners Association and other manufacturers in support of adopting a method that helps consumers easily access information necessary to make decisions about their diets.

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