Mobile Marketing

As the universe of marketing options expands, retailers must reconsider where they are investing their digital marketing budgets.

Retailers are not only increasing their marketing spend, they are spreading the budget almost evenly across all marketing channels, including social, mobile and display.

Lucky Brand has a new way to drive loyalty and spur sales.

Amazon continues to leverage its purchase of Whole Foods Market, tying in one of the online giant’s popular promotions with incentives to shop in Whole Foods stores.

Mobile usage and search trends contributed to record-high e-commerce sales for the 2017 holiday shopping season.

Research shows that it takes the average person 90 minutes to respond to an email message, but only 90 seconds to respond to a text message.

Retailers that still don’t believe they have anything to learn from Singles Day may have a long road ahead if they want to stay competitive.

The holiday season is upon us, and many retailers have already started to ramp up their email deployment schedules - a key tactic to making those important Q4/end-of-year revenue goals.