Aerie wants its customers’ selfies—flaws and all
Aerie is using a new social media campaign to drive body acceptance.
The intimate apparel brand owned by American Eagle Outfitters features a social media campaign that enables its shoppers to upload selfies of themselves — and all their flaws — using the hashtag "AerieReal," according to CNBC.
The move coincides with the retailer’s long-time efforts to drive positive body acceptance among its customer base. A forerunner in promoting the visibility of women with a range of shapes and sizes, Aerie began its no-airbrushing, "Aerie Real" campaign that featured “regular-looking” models, in 2014.
In addition, Aerie is promoting its digital presence by partnering with British model Iskra Lawrence; gymnast Aly Raisman; actress Yara Shahidi, and singer Rachel Platten. All four women have significant social media followings — about 9 million combined on Instagram — and promote Aerie on their platforms, according to the report.
The campaign is a drastic contrast from other lingerie brands that showcase near-flawless models.
To read more, click here.
The intimate apparel brand owned by American Eagle Outfitters features a social media campaign that enables its shoppers to upload selfies of themselves — and all their flaws — using the hashtag "AerieReal," according to CNBC.
The move coincides with the retailer’s long-time efforts to drive positive body acceptance among its customer base. A forerunner in promoting the visibility of women with a range of shapes and sizes, Aerie began its no-airbrushing, "Aerie Real" campaign that featured “regular-looking” models, in 2014.
In addition, Aerie is promoting its digital presence by partnering with British model Iskra Lawrence; gymnast Aly Raisman; actress Yara Shahidi, and singer Rachel Platten. All four women have significant social media followings — about 9 million combined on Instagram — and promote Aerie on their platforms, according to the report.
The campaign is a drastic contrast from other lingerie brands that showcase near-flawless models.
To read more, click here.