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12/13/2021

Pacsun introduces same-day delivery in time for holidays

Dan Berthiaume
Senior Editor, Technology
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Pacsun
Pacsun is adding same-day delivery to its omnichannel offerings. Photo by Jackie Adelmann Photography

Pacsun is joining the ranks of retailers offering same-day delivery.

The teen apparel retailer is teaming up with delivery orchestration provider Delivery Solutions to launch same-day delivery in 40 stores across 10 major U.S. markets, providing customers with access to same-day delivery providers like Uber and DoorDash. The Delivery Solutions platform manages the same-day delivery process, from pre-order to post-purchase, for Pacsun online shoppers.

Same-day fulfillment of online orders is available from select PacSun stores in cities including Los Angeles, New York City, Chicago, Seattle, D.C., Houston, Dallas, Phoenix, Miami, and Philadelphia.Though not all items will qualify for same-day delivery, customers can find eligible options on the product details page online by adding their address.

When inventory is available at an online customer’s closest participating retail location, the same-day delivery option will be presented at checkout for a $12 fee. The service will apply for orders placed by 3 p.m. local time, and items will be delivered no later than 9 p.m. local time the same day. 

Pacsun has been rolling out omnichannel promotional initiatives for the 2021 holiday season. The retailer’s Holiday 2021 campaign extends across multiple digital channels, including a dedicated Instagram filter, holiday Snapchat Lens, and TikTok challenge to promote seasonal digital experiences.

As part of its digital holiday promotion, Pacsun will release its second storefront holiday Snapchat Lens. The Lens showcases the retailer's seasonal promotions, and also creates shoppable moments for consumers, focusing on denim, graphics and fleece.

Pacsun will also continue to offer special promotions to cryptocurrency users. Ads on Snapchat, unique user displays online, and paid search efforts will be utilized as part of this cryptocurrency promotional platform. In addition, the company is hosting weekly livestream shopping events to showcase curated collections of gifts at their retail locations nationwide.

“As a digital-first brand, at Pacsun, we understand convenience is key, and we are always looking for more ways to make our customer experience more efficient, especially online,” said Mimi Ruiz, VP of e-commerce at Pacsun, “Refining our operations and offering same-day delivery not only allows us to satisfy our consumers needs more by fulfilling orders in real-time, but it will also decrease the probability for cart abandonment during the holidays.” 

“At Pacsun, we have been able to maintain a loyal community by growing with our customer and listening to their wants and needs, immediacy being one of them,” said Mike Relich, co-CEO at Pacsun, “By streamlining the purchase process and introducing same-day delivery, we are able to satisfy the needs of our consumer, while benefiting our business by getting inventory out faster and increasing conversion rates.”

“Being a strategic partner in helping Pacsun bring true omnichannel solutions to their customer is exactly what we strive for,” said Manil Uppal Founder of Delivery Solutions. “By adding same-day delivery to their offering powered by our software, Pacsun will deliver an elevated experience, and we will enhance it with same-day happiness,” Uppal added.

In addition, Pacsun is currently hosting a number of deals sitewide, along with its annual 25 days of deals running parallel to all of the sitewide promotions.