Mobile Marketing

Cleveland -- Forest City Commercial Management, in partnership with PlaceWise Media, announced Tuesday the launch of the Shoptopia Network.

New York City -- The Home Depot partnered with Scanbuy to launch a national communications strategy utilizing mobile barcodes enabled by Scanbuy’s ScanLife system. The initiative incorporates 2D bar codes (QR codes) that give customers immediate access to such information as product rating and reviews, How-To guides and videos on specific products.

Redwood Shores, Calif. -- A survey released Tuesday by Oracle and Art Technology Group, which Oracle acquired in November 2010, found that mobile commerce is experiencing dramatic growth.

NEW YORK -- Macy's has launched a new service to bring exclusive video content to users' mobile phones. Using QR code and SMS technology, Macy's Backstage Pass will provide consumers with essential tips, information on the latest trends, advice and inspiration straight from their favorite style icons, the company reported.

CINCINNATI — Kroger said it is kicking off a year-long initiative to raise funds for armed forces members in partnership with the USO, the leading organization for morale-boosting programs and services for American troops and their families.

Kroger said the campaign will include in-store and online promotions and a text-to-give campaign that encourages Kroger customers to text "USO" to 27722 during the race to donate $10 to USO programs.

ST. LOUIS — Aisle411, a mobile retail navigation service that helps shoppers locate products down to the shelf location, on Tuesday announced its service now is live in more than 1,000 stores with the addition of three markets — Las Vegas, Los Angeles and San Diego.

Other markets identified for expansion included Atlanta, Baltimore, Boston, Houston, Minneapolis, New York, Phoenix, Sacramento, Calif., Seattle and Washington, D.C.

NEW YORK -- Banana Republic announced that as part of its spring 2011 marketing campaign, "Journey in Style," it will debut its first film trailer in select movie theaters and online. The campaign will also be featured in other media including print and store displays.

Developed with AR NEW YORK, Banana Republic's advertising agency of record, the campaign will appear in March publications, supplemented by print, outdoor, online and direct mail. The campaign will debut in store windows beginning Feb. 14.

Corpus Christi, Texas -- La Palmera shopping center, located in Corpus Christi, Texas, said it has launched a new smart phone application designed for all smart phone platforms, including Android, Blackberry and iPhone.

The new app, in development since September 2010, officially launched with a La Palmera Facebook posting to its 6,600 fans.