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Forrester: Mobile commerce to hit $31 billion by 2016
New York City -- Mobile commerce is expected to reach $31 billion by the end of 2016, according to a new report from Forrester Research.
The report, “Mobile Commerce Forecast: 2011 to 2016,” predicts an annual compound growth rate of 39% for mobile commerce over the next five years.
The report predicts mobile commerce will reach $6 billion by the end of this year, $10 billion next year and $31 billion by 2016.
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Opinion: Strategic shoppers and the new look of loyalty
Insight into consumers’ buying behaviors is important in order for advertisers and retailers to reach this elusive shopper who is seeking not only to save money but to save time. Consumers’ continued interest in coupons and savings has been influenced, in part, by concerns over their own personal economic situations. Today, faced with rising food and gas prices, consumers are seeking ways to offset these increases.