Mobile Marketing

Leveraging the social and mobile channels to present a unified cross-channel experience is one of the keys to maximizing online holiday sales this year, according to the IBM Coremetrics Fourth Annual Online Retail Holiday Readiness Report.

NEW YORK — Macy's announced that its "Macy's Chefs A-Go-Go" food truck tour will kick off in Miami on June 28. The first-ever tour will feature a chef from Macy's Culinary Council at each stop. MCC chefs include Cat Cora, Todd English and Marcus Samuelsson.

New York City -- Mobile commerce is expected to reach $31 billion by the end of 2016, according to a new report from Forrester Research.

The report, “Mobile Commerce Forecast: 2011 to 2016,” predicts an annual compound growth rate of 39% for mobile commerce over the next five years.

The report predicts mobile commerce will reach $6 billion by the end of this year, $10 billion next year and $31 billion by 2016.

Insight into consumers’ buying behaviors is important in order for advertisers and retailers to reach this elusive shopper who is seeking not only to save money but to save time. Consumers’ continued interest in coupons and savings has been influenced, in part, by concerns over their own personal economic situations. Today, faced with rising food and gas prices, consumers are seeking ways to offset these increases. 

With Father’s Day approaching, General Growth Properties has rolled out a mall promotion that invites shoppers to “check in” to their local GGP mall using Foursquare for a chance to win a trip to the 82nd MLB All-Star Game at Chase Field in Phoenix.

When shoppers “check-in” through Foursquare, they receive a link to enter the sweepstakes, which includes four tickets to the MLB All-Star Game on July 12, $1,000 in Shop Etc. Mall Gift Cards and a hotel stay and golf outing at the AAA Four-Diamond, all-suite Arizona Grand Resort.

Eden, Minn. -- Young America, an engagement marketing, loyalty and incentive firm, and 3Seventy, a mobile engagement solutions company, have formed a strategic alliance to jointly develop new mobile marketing capabilities and enhance delivery of mobile-based engagement marketing and loyalty services to their client base.

Washington, D.C. -- More and more retailers are experimenting with mobile and social initiatives. According to “The State Of Retailing Online 2011: Marketing, Social, and Mobile” report conducted by Forrester Research. for Shop.org, 91%  percent of retailers currently have a mobile strategy in place or in development (up from 74% a year ago), and 72% say they will increase their spending on social networks this year over last.

San Francisco -- 5th Finger, a leading mobile marketing technology firm, has announced plans to bring in-store mobile trials to JoS. A. Bank Clothiers. 5th Finger will be testing the role of the mobile device to drive "consumer outcomes" including ensemble inspiration, shopper education and offer redemption "in store" leading up to the summer season.