Mobile Marketing

Austin, Texas -- Survey results by coupon site RetailMeNot revealed Monday that the vast majority of consumers believe that saving money is important.

According to the Shoppers Trend Report, conducted by The Omnibus Co. for RetailMeNot, 93% of consumers say they believe that saving money in their everyday lives is important. The survey also found that 61% are saving about the same or more money per month than they were five years ago.

LOS ANGELES — Yowza, a leading mobile coupon app for iPhone and Android, has announced that more than 70,000 locations nationwide now accept Yowza coupons.

PORTLAND, Ore. — ShopIgniter, a company that enables digital marketers to connect brands with social and mobile consumers, is bolstering its executive team, on the heels of updating its platform.

BENTONVILLE, Ark., and BURBANK, Calif. — Walmart has partnered with Warner Bros. to give its customers exclusive access to see "Man of Steel" in theaters nationwide before the film's official release. 

Whiting, Ind. -- Survey results released Wednesday by CouponCabin.com found that one in five smartphone owners have visited a store after receiving notification that specials, coupons or deals were available nearby.

The survey – conducted by Harris Interactive – also found that 70% of smartphone owners would be at least somewhat influenced to make an unplanned purchase at a store after receiving this type of alert.

New York -- Survey results by Deloitte, released Tuesday, found that even as the economy improves, 94% of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level.

According to Deloitte's 2013 American Pantry Study, 92% indicated they have become more resourceful, and 86% say they are getting more precise in what they buy -- attitudes that have remained consistent in the three years Deloitte has conducted the study, and across income levels.

HOFFMAN ESTATES, Ill. — Kmart and Shop Your Way are teaming up with New York Times bestselling author Sandra Lee to support the Share Our Strength Bake Sale for No Kid Hungry campaign. The national fundraising initiative encourages people to host bake sales in their communities to help end childhood hunger in the United States.

Walmart marketing executives shared new insights on the company’s price comparison advertising campaign and other outreach efforts this week during a presentation at the 12th annual Shopper Marketing Summit.

Clint McClain, senior director of marketing communications platforms, and Ken Mantel, senior director of marketing, shared the stage during a presentation that shed light on how to work with Walmart on select marketing initiatives in a media landscape that is being rapidly transformed by digital alternatives.