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Instagram adds new business tools, making itself more ad-friendly
New York -- Instagram is making itself more advertising-friendly, adding a new suite of business tools for its advertisers that will help the brands better control their campaigns and will allow them to gauge the success of their efforts.
The roll-out of the new features, which include an “account insights” tool that will allow marketers to track the performance of their ads in real-time using typical brand metrics such as impressions, reach, and engagement, will occur over the coming weeks and months, the photo-sharing giant said.
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Nielsen study: Retailers ramp up back-to-school ad spend
New York -- A new Nielsen survey found that nearly 20% of consumers have already started their back-to-school shopping, and 75% plan to start within the next few weeks.
More parents are starting their shopping earlier than in the past, as 18% of survey respondents had already started their back to school shopping as compared to 7% at the same time last year. On the flip side, 15% are choosing to wait longer, while 50% do not plan to do any back to school shopping this year.
