Casey’s General Stores to roll out new brand identity chainwideCasey’s General Stores is updating its logo for the first time since 1968. Survey: The top influencer for new brand selection is…Social media influencers may not be so influential, after all. NRF launches safe holiday shopping initiative The National Retail Federation (NRF) wants consumers to make their holiday purchases safely and early amidst the continuing COVID-19 pandemic. Walmart tunes in to TV ad metrics Walmart is entering into a new partnership which will provide advanced measurement of its TV advertising efforts. Macy’s to ‘reimagine’ Thanksgiving Day parade — without crowds Macy’s is going forward with its annual Thanksgiving Day Parade in New York City – but it will be different than in past years due to the pandemic. Target names Wingstop executive VP to key marketing post Target Corp. has named Maurice Cooper as senior VP of marketing, effective Sept. 14. Fresh Thyme Farmers Market has new name, logo Fresh Thyme Farmers Market is changing its name — among other things. Promotions will be the key to driving CPG sales this holiday season This holiday season will be challenging for CPG manufacturers as pandemic-induced uncertainty is making it difficult for brands to confidently plan seasonal marketing activities. Amazon looks to get out the vote with digital initiative Amazon’s film division is using celebrity influencers, a social action campaign, and an upcoming documentary to drive voter engagement. CVS takes on Amazon, Walmart in retail digital ad market First Previous 21 22 23 24 25 Next Last
