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BDO USA survey details retailers’ holiday marketing spend
Chicago -- Despite all of the hype surrounding mobile commerce, just 36% of chief marketing officers at retail companies have included mobile in their holiday marketing strategies this year, according to a recent BDO USA survey. And of the CMOs incorporating mobile, 84% say it accounts for less than 10% of their holiday marketing efforts. The findings are from the most recent edition of the BDO Retail Compass Survey of CMOs, which examined the opinions of 100 chief marketing officers at leading retailers located throughout the country.
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WorldPay appoints new VP global marketing
London – WorldPay, the global leader in payment processing has appointed Charlotte Speller, VP global marketing, for the e-commerce division of the business.
Charlotte joins WorldPay from Sage Pay, where she was head of marketing and PR and publisher of e-commerce and payments magazine Moving Money.