Media Advertising

BURLINGTON, ON — Ikea Canada has given its 2013 catalog an interactive makeover. When holding a smartphone or tablet over a page, users are able to access films about Ikea products, experience 3D models, look behind closed doors with an x-ray function or change the curtains and get creative. To access the bonus material, users must download the Ikea App to smartphones or tablets.

LOS ANGELES — OPI Products has teamed up with multiple Grammy Award-winning and multiplatinum-selling recording artist Mariah Carey.

Carey will be the inspiration for a line of OPI limited-edition nail lacquers that will launch in January 2013.

BOCA RATON, Fla. — Office Depot is sponsoring the 2012 Do Something Awards, which will air Tuesday, Aug. 21 at 9:00pm ET on VH1.

Hosted by "New Girl" stars Jake Johnson, Emmy-nominated Max Greenfield and Lamorne Morris, the ceremony will honor and celebrate the nation’s best young world-changers who represent the pivotal “do-ers” in their field, cause or issue.

Columbus, Ohio -- Lane Bryant is launching a new national marketing and brand initiative beginning in September with a comprehensive print ad campaign, a fresh and modern brand logo and color palette, with updated in-store visuals, web and social media sites. This will be the company's first comprehensive branding and marketing effort since 2008.

NEW YORK — Supermodel Heidi Klum will serve as the face of Jordache's latest ad campaign. 

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl has partnered with musician P!nk, who recently wrapped her first print advertising campaign with the brand, which will debut in fall.

NEW YORK — Days of cutting back-to-school spending are over, as nearly 9-in-10 consumers plan to spend the same or more, according to Deloitte's annual back-to-school survey.

New York -- A survey released Tuesday by Deloitte found that shoppers are prepped to spend on back-to-school items, and plan to use their mobile phones in the process.