Media Advertising

New York -- Lord & Taylor has entered into an exclusive partnership with Lifetime’s Project Runway for the television shows’ tenth anniversary season.

The partnership includes an exclusive retail sponsorship for the season and a comprehensive integrated marketing program.

WHITE PLAINS, N.Y. — Heineken USA announced that it has brought Indio, a dark beer that has been sold in Mexico since 1893 to the United States. The beer is now available in 6-pack and 12-packs at locations throughout Chicago,Los Angeles, San Diego, San Francisco, Austin, Dallas, Houston and San Antonio.

No Wonder Walmart’s U.S. sales are on the upswing. Kantar’s Marx media solutions group this week in its mid-year report noted free standing insert pages for Walmart increased nearly 82% to 2.5 billion pages during the first half of the year.

Having past the calendar’s mid-point, we thought it would be interesting to take a look at the most viewed stories of the year to date on Chainstoreage.com. (Based on the results, it’s clear that J.C. Penney is shaping up as THE story of 2012.) Here are the Top 10 stories of the first six months:

New York -- The retail industry is buzzing as a discounter giant and a luxury stalwart form an unprecedented partnership.

Target Corp. and Neiman Marcus Group announced Tuesday they have joined to market a joint holiday 2012 limited collection that ranges from fashion to sporting goods.

More than 50 products will be available at both stores and on their websites starting Dec. 1 until they sell out. The pair feels the partnership makes more sense than people might think.

ATLANTA — Coca-Cola is giving fans a chance to get an insider's look at Team USA through its London 2012 Olympic Games campaign.

PAWTUCKET, R.I. — Hasbro has introduced a new line of its Kre-O brand construction toys inspired by the upcoming "Star Trek" sequel. The Kre-O Star Trek line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with fun Kreon figures based on iconic Star Trek. The collection will make its debut at Comic-Con on July 11.

The past few months have seen Walmart leverage its 50th anniversary with a wide range of tactics, but one of the company’s most visible actions may occur this weekend.