Media Advertising

NEW YORK — Uniqlo has introduced a new tennis line modeled after the performance apparel worn by top-ranked male professional tennis playe, Novak Djokovic. The line will launch in the United States on Aug. 27 and in other markets around the world at a later date, details of which will be announced in due course.

The Philadelphia chocolate-and-peanut bar that started as a World War I ration is back — even though it didn't really go anywhere. Candy company Just Born announced that it has overhauled its Peanut Chews' brand image to better reflect its roots.

New York -- The Jones Group said Tuesday that its Nine West banner has launched a new YouTube network called Channel 9 that will feature premium programming and user-generated content.

"What we are creating goes far beyond providing branded content," said Richard Dickson, Jones Group president and CEO. "Channel 9 is a new and innovative first-to-market portal for the footwear and fashion obsessed that will bring brand adjacent content and entertainment to viewers.”

NEW YORK — Nine West has launched a new YouTube network called Channel 9 that will feature premium programming and user-generated content.

NEW YORK — Stacy London, host of TLC's "What Not To Wear," will serve has host during New York & Company's Fashion's Night Out event on Sept. 6.

The retailer's participation in the event will include an in-store DJ at its 58th & Lexington Store, who will spin music while London and her team help style customers.

With more and more consumers accessing social network sites to gather input and post reviews, Chain Store Age spoke with Dick Reed, CEO of Just Media, on a subject that is a top priority for retailers across the board: how to reach out to consumers in today’s social media world.

Your company has done some detailed research on how consumers make buying decisions in today’s social media world. Tell us about it.

When the days grow shorter and the air starts to turn chilly, retail companies prepare for their hottest time of year. As they get ready for the holiday season, retailers will do well to keep three additional factors in mind:

u Adjust for the presidential election. Typically, retailers market heavily in October and early November to drive store foot traffic as the holidays begin. Early marketing efforts, however, will not go as far this holiday season.

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