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  • Pepsi hits right notes with Grammy sponsorship

    PURCHASE, N.Y. — Pepsi is giving fans a richer Grammy experience by partnering with The Recording Academy and entertainment platform Vevo, to create the "Best New Artist" video series.

  • Kate Hudson brings Hollywood style to Ann Taylor

    NEW YORK — Actress Kate Hudson is extending her relationship with Ann Taylor by developing a capsule collection for the fashion retailer. In addition, Hudson will return as ambassador of its spring and summer 2013 campaigns. 

  • Goya Foods recognizes achievement

    Jorge A. Plasencia was the inaugural recipient of the Goya Hispanic Achievement Award presented this week in New York.

    Goya, the largest Hispanic-owned food company, and the Spain-U.S. Chamber of Commerce created the award to recognize a Hispanic leader or organization in the fields of business, arts, science and social responsibility.  The award was presented to Plasencia at an exclusive gala dinner at the New York City Public Library, attended by more than 250 people.

  • The Price is Right?

    When Target recently announced its new online price matching policy, I’m sure I wasn’t the only retail analyst whose first thought was: “This could be a pretty big deal.” While a number of retailers (including Target itself) have experimented with similar price-matching or pricing guarantee programs in the past, this new policy takes things to a new level.

  • Sylvania to keep lighting up NH track

    The New Hampshire Motor Speedway will be home to the Sylvania 300 NASCAR race for five more years following the renewal of a sponsorship agreement.

    North American lighting leader Osram Sylvania said it extended its title sponsorship of the race through 2017 with the operator of New Hampshire’s largest sports and entertainment facility. Osram Sylvania has sponsored the race for the past 10 years.

  • ODP to sponsor Aspen X Games

    ASPEN, Colo. — Office Depot has announced its sponsorship of the 2013 X Games in Aspen. 

  • HSN and Disney walk down the yellow brick road

    ST. PETERSBURG, Fla. — Multi-channel retailer HSNi will collaborate with Disney to create an exclusive collection of fashions, jewelry, beauty and home accessories based on Walt Disney Studios' film “Oz the Great and Powerful.”

    To promote the collection and the film, HSN has developed a marketing campaign that includes a two-day live event viewable across all its platforms: TV, HSN.com and HSN mobile.

  • Fashion retailer gets ready for catwalk

    NEW YORK — Lord & Taylor is teaming up with Lifetime's Project Runway for the show’s eleventh season, making it the show’s exclusive retail sponsor.

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