Media Advertising

New York City -- Gap’s Old Navy unit will roll out more than 1,000 sports-oriented store-within-stores on Tuesday, selling branded goods of more than 70 Division I schools, as well as National Football League teams.

The Super Fan Nation in-store concepts are being launched with a seven-figure marketing campaign that will include advertising at college stadiums and arenas, in-store appearances by college bands, cheerleaders and mascots, and a 10-day national television advertising campaign.

Reston, Va. -- Survey results released Monday by ComScore showed that approximately 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device.

Among 14,452 users surveyed in that have scanned a QR or bar code, 58% of them scanned a code at home, while 39.4% and 24.5% of respondents have scanned codes at a retail store or grocery store, respectively. As far as what they scanned, 49.4% said they scanned a QR or bar code found in a newspaper or magazine, while 35.3% scanned product packaging.

NEW YORK — Kmart has teamed up with Alloy Media + Marketing for a second Web series promoting Kmart for back-to-school. The Web series, "First Day 2: First Dance (www.facebook.com/FDtheseries and www.kmart.com/firstdance) is scheduled to premiere on Sept. 9 and is the sequal to the company's original Web series, "First Day."

NEW YORK — Macy's announced that Dev, The Ready Set, Soulja Boy, Cris Cab and Motion City Soundtrack will be among the artists performing at its mstylelab free concerts at 15 Macy's stores nationwide. 

Concert attendees will have the chance to connect with musicians while exploring the newly revamped mstylelab lounge. On display will be back-to-school styles and accessories from Macy's exclusive brands American Rag and Material Girl.

New York City -- When it comes to coupons, consumers still rely on the Sunday newspaper. According to consumer and media measurement firm Scarborough Research, coupon usage for household items is up 24% since 2006, with Sunday newspaper inserts ranking as the leading (49%) source for coupons, followed by in-store coupons (43%), direct mailings (33%), in-store circulars (26%), and preferred customer/loyalty card (24). And some one-fifth (22%) of consumers are utilizing digital media such as email, text messaging or Internet sites to get their household coupons,

HOFFMAN ESTATES, Ill. — Sears Holdings continues its efforts to reach more Hispanic consumers with the announcement that its Kmart brand has launched a Spanish-language miniseries on YouTube.

Overall, there was an 8 % decline in the number of pages per market across the retailer set, and a 4% decline in number of inserts. Pages being down can be attributed to a steep decline in Kohl’s and Sears' number of pages per market, while the decline in number of inserts was due to Home Depot and Staples decreasing their drops.

Home Depot and Safeway adopted a similar strategy, reducing the number inserts per market in July 2011 compared with last year, while increasing the number of pages per market. 

NEW YORK — Macy's announced that it is bringing back its Backstage Pass campaign with even more engaging video content that delivers trend and helpful advice, straight from Macy’s stable of star designers and industry experts. In addition to essential tips, customers will have the chance to instantly win daily shopping sprees worth up to $500, wherever a Macy’s Backstage Pass appears, whether in-store, print or online.

Myrtle Beach. Fla. -- CBL & Associates Properties recently selected The Brandon Agency to provide media planning and buying services for 75 malls and shopping centers in 25 states.

The scope of services the agency will provide CBL includes guerilla advertising, Facebook pay-per-click, media planning, media buying, and media placement in print, broadcast, cable, radio and internet media outlets.
 

The seventh installment in the Family Movie Night entertainment initiative between Procter & Gamble and Walmart is set to air this Saturday at 8 p.m. on NBC. The made-for-TV movie, Who is Simon Miller?, is billed as a heart-pounding summer spy drama that tests the limits to which families will fight for each other that will keep the whole family riveted.