Media Advertising

NEW YORK -- MGA Entertainment has partnered with Nickelodeon to create a new animated series based on the best-selling Lalaloopsy toy line.

NEW YORK — New York & Company and actress Eva Mendes announced that they have signed a multi-year agreement to collaborate and create a co-branded seasonal capsule collection available at New York & Company (NY&C) stores nationwide and online beginning fall '13. Additional terms of the deal were not disclosed. The to-be-named label will feature apparel and accessory items inspired by Mendes' own personal style and red carpet looks.

By Rob Schmults, [email protected]

MINNEAPOLIS — Target has teamed up with Justin Timberlake to offer a deluxe exclusive edition of the superstar’s highly anticipated third studio album, “The 20/20 Experience.” Featuring two bonus tracks, “Dress On” and “Body Count,” the Target exclusive album is available now for pre-order. The album will be in stores and on Target.com when the CD is released on March 19.

FRAMINGHAM, Mass. — Staples has launched a new campaign aimed at drawing attention to its vast assortment of products for the small business customer.

The commercials, including one 30-second and three 15-second varieties, will begin airing on Feb. 11 and will highlight Staples all-in-one-place availability of products and services.

The Dr Pepper Snapple Group is looking to build on the success of last year’s introduction of Dr Pepper TEN by extending the low calorie franchise to its other leading brands.

Atlanta -- Mother Nature Network and Walmart are teaming up to launch an online destination (mnn.com/leaderboard) that profiles the biggest innovations in sustainability – and the pioneers who are creating them.

New York -- J.C. Penney is changing course on its no-sales policy. It was just one year ago that the retailer, amid much fanfare, announced it was nearly eliminating sales events from its stores in favor of a three-tier pricing strategy and everyday low pricing. But on Monday the Associated Press reported that J.C. Penney is not only bringing back sales promotions to its stores, but will also add price tags or signs for approximately half of its merchandise that will show the "manufacturer's suggested retail price" next to J.C.