Media Advertising

TORONTO — Sears held a National Great Day event Saturday, December 15, at stores across Canada to help generate customer traffic and reward shoppers.

LOS ANGELES — Blake Mycoskie, founder of the Toms shoe brand, has donated 100% of the proceeds from his bestselling book “Start Something That Matters.”

Mycoskie has established the Start Something That Matters Foundation with the book’s proceeds, approximately $300,000, to benefit social entrepreneurs and students around the world. The first three recipient organizations of the new fund are the Dell Social Innovation Challenge, Echoing Green and GOOD.is.

PLANO, Texas — Tostitos surprised 28 U.S. military veterans who have previously served overseas with a special homecoming celebration.

Retailers are enjoying solid sales of male grooming aids this holiday season, according to NPD.

Men’s grooming products are perennially popular holiday items because they provide a convenient gift-giving solution, but this trend is even more evident this year based on NPD’s findings.

Men’s grooming appliances include men’s electric shavers, facial trimmers, home hair clippers, pen trimmers, body groomers and nose/ear trimmers.

Pepsi announced a multi-faceted partnership with singer, dancer, actress Beyoncé.

The beverage brand first worked with Beyoncé in 2002 and has had a relationship with her ever since. However, Pepsi said the new deal is a true creative and wide-ranging global collaboration that will lead to the development of new content and innovative ways to engage fans, consumers and retailers to benefit both brands.

More than 500 suppliers and service companies were on hand recently to hear what Walmart chief marketing officer Stephen Quinn had to say at an event organized by the Bentonville Bella Vista Chamber of Commerce.

MIAMI — PureFormulas.com, an online health supplement e-retailer, has appointed Daniel Moure as its new CMO.

Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.