Skip to main content

Media Advertising

  • Unions and Walmart: Same story, different year

    It had been awful quiet on the organized labor front for a while, so news this week of the creation of a new union-backed anti-Walmart group serves as a reminder that unions are the equivalent of a bad case of herpes to Walmart. The discomfort and visible symptoms associated with their organizing activities occasionally subside, but there is no cure and eventually the company experiences another outbreak.

  • Supervalu puts emphasis on private label with Essential Everyday rollout

    CHICAGO — The private-label trend at retail continues to gain steam as Supervalu CEO Craig Herkert shared plans last month at its annual shareholders meeting to expand Supervalu's private-label program now through February 2012.

  • NPD: Kids still got Bieber fever

    PORT WASHINGTON, N.Y. — Children's interest are constantly changing, but right now Justin Bieber is tops with kids. According to a May NPD Group survey, when asked what they thought the kids they know would identify as the hottest new thing these days, 10% of participants said Justin Bieber. 

    Though Bieber topped the list in May, he garnered a higher percentage (14%) when the survey was first conducted in February, indicating that interest in the pop singer could be waning. 

  • Opinion: Strategic shoppers and the new look of loyalty

    Insight into consumers’ buying behaviors is important in order for advertisers and retailers to reach this elusive shopper who is seeking not only to save money but to save time. Consumers’ continued interest in coupons and savings has been influenced, in part, by concerns over their own personal economic situations. Today, faced with rising food and gas prices, consumers are seeking ways to offset these increases. 

  • Nickelodeon math line latest addition to Toys'R'Us

    LAS VEGAS — Nickelodeon has announced the launch of Team Umizoomi, the first line of preschool products to focus entirely on math, to be sold exclusively at Toys"R"Us stores. The line, which is based on the TV show of the same name, will debut with the Team Umizoomi Preschool Math Kits, appearing in stores this July. The Team Umizoomi Math Kits also can be purchased online from Nickelodeon in mid-July.

  • Promotional pace held steady in May

    Some companies were more aggressive with promotions last months and others were less so, but Target held steady producing the same number of circular ad pages (109) in May 2011, and it did the same month the prior year, according to data collected by the Chicago based firm Market Track.

  • Fewer ads, but more pages per promotion

    In keeping with its renewed focus on EDLP, the average number of promotional pieces per market decreased to two in May compared with 2.8 the prior year, but the average number of pages increased to 40 compared with 30, according to the Chicago-based firm Market Track.

  • Jennifer Lopez to launch new fragrance on HSN

    ST. PETERSBURG, Fla. — HSN announced that Jennifer Lopez will launch her new fragrance Love & Light exclusively on HSN on July 2.

    HSN said it is also offering fans the chance to win a private meet-and-greet with Lopez at the HSN set on July 2. The comany is accepting entries via its Facebook page and HSN.com through June 14.

    The prize package will also include:

    • Airfare for a winner and guest

    • Two nights at the historic Vinoy Renaissance Resort and Golf Club in St. Petersburg, FL

  • P&G and Walmart provide a teachable TV moment

    The latest installment in the dramatic collaboration between Procter & Gamble and Walmart is set to air this Saturday on NBC at 8 p.m. EST. The made-for-TV family movie called “Field of Vision” involves the topical subject of bullying, and in keeping with prior films offer viewers a heavy dose of morality.

  • A YouTube tribute to Walmart diversity

    An amazing variety of people shop at Walmart stores, which is understandable given the company’s often cited statistic that 140 million people visit its stores weekly. This diversity of customers is one of the things that makes Walmart unique as this video from singer Jessica Frech cleverly illustrates in a light-hearted way. Click here to watch.

X
This ad will auto-close in 10 seconds