Media Advertising

New York City -- Macy’s reported that its same-store sales rose 5% in August, beating estimates. The retailer said sales would have been higher by 1.5% points without the impact of Hurricane Irene. Industry analysts had warned that the storm would impact department stores and specialty retailers the most as consumers focused on buying generators and other emergency and recovery items versus back-to-school and discretionary products.

Dallas -- Zale Corp. is teaming up with celebrity Jessica Simpson on an exclusive collection of diamond fashion jewelry. Terms of the deal were not disclosed.

Jessica Simpson, known as a pop music artist, actress and reality TV personality, has become quite successful in the fashion world. Her Jessica Simpson Collection, which sells shoes, clothing, fragrances and other goods, is said to be worth about $1 billion.

Target failed to crack a ranking of the top 10 most effective back-to-school ads compiled by Ace Metrix that was dominated by retail competitors and technology companies.

WAYNE, N.J. — Toys"R"Us announced that "Desperate Housewives" star Eva Longoria will be featured on the cover of its 2011 edition of the Toys"R"Us Toy Guide for Differently-Abled Kids. Longoria will be featured alongside Elijah De La Cerda, a 5-year-old boy with Down syndrome from Fresno, Calif., the company announced. Released annually, this complimentary resource is created with guidance from the National Lekotek Center, a nonprofit organization dedicated to making play accessible to children of all abilities.

Just in time for football season, Procter & Gamble and Walmart are out with yet another installment in their collaborative, family movie night entertainment initiative. The new movie, the eighth in the series, which first aired in April 2010, is titled, Game Time: Tackling the Past.

“This exciting sports drama showcases how a person’s true value is measured and is sure to get families revved up in time for the 2011 season opener,” according to promotional materials for the film set to air Saturday, Sept. 3 at 8 p.m. eastern time on NBC.

HOFFMAN ESTATES, Ill.  — Sears announced that it is inviting Facebook users to support to America's military members by fan voting for the Sears Rebuilding Together affiliate program that they believe is the most deserving. 

Voting will take place through Sept. 23, and based on total vote tallies, Sears and Rebuilding Together will award 25 overall grants totaling $250,000 to Rebuilding Together affiliates at platinum, gold, silver and bronze levels.

By Jeff Weidauer, [email protected]

Lowe’s launched Lowes.com en Español, a Spanish language option that enhances Lowe’s ability to meet the needs and expectations of Hispanic consumers.

FRAMINGHAM, Mass. — TJX announced that net sales for the second quarter of fiscal 2012 increased 8% to $5.5 billion and consolidated comparable-store sales increased 4%. Net income for the second quarter was $348 million and diluted earnings per share were 90 cents, compared with 74 cents per share last year. 

NEW YORK — Gap’s Old Navy unit rolled out more than 1,000 sports-oriented store-within-stores Tuesday, selling branded goods of more than 70 Division I schools, as well as National Football League teams.

The Super Fan Nation in-store concepts are being launched with a seven-figure marketing campaign that will include advertising at college stadiums and arenas, in-store appearances by college bands, cheerleaders and mascots, and a 10-day national television advertising campaign.