Media Advertising

CINCINNATI — Dunnhumby Ltd.,an analyzer of brand value for consumer goods and retail companies, has hired Lung Huang, formerly of Arbitron, as VP digital advertising for global partnerships. In this newly created role, Huang will lead the company’s efforts to expand their integrated suite of solutions across media - both offline (traditional TV and print) and digital (online, mobile, social), across the globe. He will be based in New York City.

PARSIPPANY, N.J. — Birds Eye, a brand of Pinnacle Foods, was invited to share its successful strategy for getting youth to eat their vegetables at the Partnership for a Healthier America's (PHA) 2013 Building a Healthier Future Summit this week, at a time when childhood obesity experts are looking for new approaches and new options to tackle this complex issue.

BOCA RATON, Fla. — Office Depot is partnering with Real Change Productions to recognize teachers for their positive influence on today’s youth, as well as raise awareness for a donation program benefiting classrooms throughout the country.

NEW YORK — Macy’s has launched a new apparel collection inspired by, and named for, Hollywood legend Marilyn Monroe. The collection, created by LF USA and Authentic Brands Group, will infuse the actress unrivaled personality and retro styling into flirty and fun garments for the fashion-forward girl.

First Lady Michelle Obama is scheduled to visit a Walmart store in Springfield, Mo., this week as part of a nationwide tour to generate interest in her Let’s Move! children’s health initiative.

The stop at the Springfield Walmart is schedule for Thursday afternoon and follows appearances on Late Night with Jimmy Fallon, Good Morning America and The Dr. Oz Show. The two day tour will showcase progress and announce new ways the country is coming together around the health of children.

The head of the Grocery Manufacturers Association took exception this week to a new book which portrays consumers as hapless victims preyed upon by food industry giants that peddle addictive products.

In “Salt Sugar Fat: How the Food Giants Hooked Us,” author Michael Moss paints an unflattering picture of food companies who pursue a win at all costs strategy by artfully manipulates salt, sugar and fat to addict and fatten consumer with disastrous results.

PLANO, Texas — JCPenney announced that Canada’s Joe Fresh brand will launch in JCPenney stores beginning March 15, with a collection of modern basics for women. The collection will be displayed in 750-sq.-ft. to 2,500-sq.-ft. dedicated shops in nearly 700 JCP stores.

Plano, Texas -- J.C. Penney Co. announced that Canada’s Joe Fresh brand will launch in J.C. Penney stores beginning March 15, with a collection of modern basics for women. The collection will be displayed in 750-sq.-ft. to 2,500-sq.-ft. dedicated shops in nearly 700 JCP stores.