Media Advertising

DAYTONA BEACH, Fla. — NASCAR is going patriotic this weekend with many of its sponsors behind products and events designed to honor active servicemen and women, veterans and their families, ahead of the Coke Zero 400 NASCAR Sprint Cup Series race at Daytona International Speedway (DIS).

The past few months have seen Walmart leverage its 50th anniversary with a wide range of tactics, but one of the company’s most visible actions may occur this weekend.

By Robert Gordman, president, The Gordman Group

(Editor’s  Note: Retail consultant Bob Gordman offers some interesting insights into what he calls “two of the most dramatically opposite” retail case studies in recent years: lululemon athletica and J.C. Penney Co.)

WHITE PLAINS, N.Y. — Heineken USA has promoted Paul Smailes to the position of digital manager Heineken Global. In his new role, Smailes will report to Cyril Charzat, global Heineken brand director, and will be responsible for developing Heineken's digital strategy and enhancing the brand's global competitive market advantage.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores has donated $25,000 cash in response to the recent wildfire which caused widespread damage and evacuations in the state of Colorado. Kohl’s is making this donation to the American Red Cross which will deliver much-needed emergency assistance throughout the affected communities including those near Colorado Springs.

WAYNE, N.J. — Toys“R”Us has brought the excitement of "The Amazing Spider-Man" to its customers with a dedicated in-store boutiques and a special display at its Times Square location.

Now available at Toys“R”Us and Toysrus.com  are exclusive The Amazing Spider-Man items, including:

• The Amazing Spider-Man Sling & Soak Water Shooter from Hasbro              

Irving, Texas — Michaels Stores creative expert Jo Pearson will serve as one of three judges on TLC's new competition series, "Craft Wars." The show, hosted and executive produced by celebrity crafter Tori Spelling, premieres June 26 at 10 p.m. Eastern (9 p.m. Central time).

Duracell is bringing peace of mind to the battery category thanks to a new innovation that extends battery life to 10 years when left in storage.

Duracell manufacturer Procter & Gamble called the brand’s new Duralock technology the greatest innovation since the Coppertop was introduced and vowed a level of marketing support that is unprecedented in the brand’s 40-year history.

New York -- J.C. Penney CEO Ron Johnson is taking over direct responsibility for marketing in the wake of the departure of Michael Francis, who left the company abruptly on Monday, Women’s Wear Daily reported.

Speculation has been raging about the reasons behind Francis’ sudden exit after just eight months on the job. In the article, Johnson blamed it on the fact that J.C. Penney’s marketing had not resonated with its core customer and that he “had to get involved.”

NEWPORT BEACH, Calif — Struggling specialty retailer PacSun is hoping a new campaign and some re-branding will help turn things around. To rebuild its image, the company has enlisted Juxt Interactive to create an immersive brand experience designed to coincide with the formal unveiling of the retailer’s new “Golden State of Mind” positioning, which includes the website GSOM.com, and is supposed to reflect the fluid, relaxed nature of the Golden State.