Media Advertising

FORT WORTH, Texas — RadioShack has appointed marketing and communications executive Merianne Roth as the company’s new VP of communications.

Roth's responsibilities will include RadioShack's corporate communications, community relations, internal communications and event marketing. She will report to Jennifer Warren, SVP and CMO. 

Fort Worth, Texas -- RadioShack has named marketing and communications executive Merianne Roth as the company’s new VP of communications, a newly created role at the electronics retailer.

She joins RadioShack from the Fort Worth Convention and Visitors Bureau, where she was VP of marketing and communications. Her background includes leadership roles for J.C. Penney, where she was director of consumer brand marketing and publicity, and Pier 1 Imports, where she served as senior manager of public relations.

CITY OF INDUSTRY, Calif. — Newegg, a leading electronics-focused e-retailer in the U.S., has launched a “flash sale” site, NeweggFlash.com.

Hicksville, N.Y. - The battle between the board of Men’s Wearhouse and its founder and former chairman, George Zimmer, continues to have a significant negative impact on the company’s online image.  According to a report by GenSent Insights, the company’s sentiment score, a measure of the tone surrounding a brand on a scale of -100 to +100, plummeted from an average of + 68 in mid-June to a low of -52.  The sentiment on Twitter alone fell from an uncommonly high score of +93 to a low of -80. 

Dramatic growth and purchasing power of U.S. Latino population demands retailer attention

NEW YORK — Saks Fifth Avenue and the Entertainment Industry Foundation have named actress Jennifer Aniston as the EIF ambassador for Saks Fifth Avenue’s 2013 Key to the Cure campaign. 

In the 14 years since the inception of the Saks Fifth Avenue charity shopping weekend, the company, together with its vendors and partners, has raised more than $33 million for cancer research. 

Canton, Mass.  -- As part of a brand overhaul, Dunkin’ Donuts is switching its focus from doughnuts and baked goods to coffee and other beverages. At this week’s annual consumer conference hosted by investment banking firm Jeffries, Paul Carbone, CFO of parent company Dunkin’ Brands Group, said beverages accounted for 58% of sales at U.S. franchise locations last year.

“We are a beverage company,” Carbone said. “Fred the Baker is not coming back.”

Lipton Iced Tea recruited singer and actress Katharine McPhee to host the Lipton Summer Tastes Party, which celebrated the summer solstice with an illuminated installation that will provide 24-hours of light to New Yorkers. 

The luminous orb, aptly named the Lipton Sun, was created in partnership with the Pratt Institute.