Media Advertising

PLESANTON, Calif. — Safeway has partnered with singer/songwriter Avril Lavigne for a new, exclusive video to support its annual Support for People with Disabilities fundraising campaign to benefit Easter Seals, Special Olympics and an array of organizations that help people with disabilities live fuller, more independent lives.

Los Angeles -- Starbucks Coffee Co. has been rated number one in a study of the most socially engaged companies by PhaseOne, a leading analytical-based research firm that helps companies to improve the quality, content and success rate of their marketing communication materials.

Conducted between July 2011 and January 2012, PhaseOne's social media engagement study looked at 75 top brands across six vertical markets and analyzed the social media engagement of more than 20 top brands.

ST. PETERSBURG, Fla. — Take a universal story, aim it toward a teen audience and have Kristen Stewart (of "Twilight" fame) as the star, and you have a recipe for a potential blockbuster. That is exactly what it is happening with "Snow White and the Huntsman," which also stars Oscar winner Charlize Theron, and HSN is getting in on the action by partnering with Universal Pictures to offer exclusive collections inspired by the film.

ST. PETERSBURG, Fla. — "Desperate Housewives" star Eva Longoria will debut her second fragrance, EVAmour by Eva Longoria, on HSN, HSN.com and HSN Mobile on March 29.

"EVAmour will become a personal scent for women who are confident, beautiful, sexy and intelligent...just like the HSN customer," said Longoria. "I know how I feel when I am wearing it and I wish every woman to feel that same sense of sexiness and power."

MENOMONEE FALLS, Wis. — Kohl’s Department Stores is looking to cash in on the popularity of the music competition show, "American Idol," by launching an exclusive American Idol apparel collection. The line will be called Authentic Icon and will be available exclusively at Kohl’s and Kohls.com beginning in April.

WASHINGTON — The National Retail Federation has named Ellen Davis SVP and executive director of the NRF Foundation, the education and research arm of NRF.

New York -- Kohl’s Department Stores announced plans to launch an exclusive American Idol apparel collection. The newly created line -- Authentic Icon (AI) -- will be available exclusively at Kohl’s and Kohls.com beginning in April.

New York -- StoreBoard Media announced Tuesday that its licensee, StoreBoard Media Canada, has added Staples Canada and Zellers to its in-store billboard network, which offers marketers an opportunity to advertise their brands on security pedestals located at entranceways and in other high-traffic areas of stores.

The pair of agreements will add nearly 4,000 security pedestals to the StoreBoard Canada network.

MENOMONEE FALLS, Wis. — Olympic gold medalists Dara Torres (swimming), Mia Hamm (soccer) and Lindsey Vonn (skiing) will star in Kohl's latest marketing campaign. Debuting on March 19, the new campaign titled “Shop to Win,” follows each of the three female athletes as they experience Kohl’s extensive fashion assortment, world-class brands and incredible value, the company said in a press release. It is the first time Kohl’s has used Olympic athletes in its marketing efforts.

The 7% same-store sales increase Target reported in February was achieved with only a slight bump in promotional activity, according to the latest monthly data from research firm Market Track. Conversely, the number of ad pages that such competitors as Walmart and Kmart ran increased at twice the rate as Target, while Kohl’s and Macy’s declined. To view Market Track’s recap of February promotional activity at Target and other top retailers, click here.