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  • Simon Property Group mall taps new regional director

    Sean Mayo, former director of strategic partnerships for Simon Business Ventures, part of Simon Property Group’s (SPG) marketing and business development arm, has been promoted to regional director of marketing, east region of The Mills portfolio.  

  • Shift Communications adds Whole Foods Northern California region

    San Francisco - Shift Communications is now representing Whole Foods Market as its primary public relations agency in the Northern California region, which includes the San Francisco Bay area, Sacramento, San Jose and Reno.

  • Toys ‘R’ Us generates buzz ahead of LEGO movie release

    In anticipation of the theatrical release of “The LEGO Movie” Friday, Feb. 7, Toys “R” Us is unveiling a dedicated feature shop in stores nationwide Thursday, Jan. 30, as well as online at Toysrus.com/LEGO.

    Customers will be able to find the latest movie-inspired products as well as recreate their favorite scenes from the first-ever full-length LEGO adventure film. Toys “R” Us will also host a special event, and offer gifts with purchase and a chance to win prizes, while supplies last.

  • Whole Foods, Pivot launch promotional TV show

    Austin, Texas - Whole Foods Market and Pivot, Participant Media’s TV network targeting Millennials, are launching the television series "Dark Rye.” The first episode, hosted by Kirk Lombard, a Bay Area fisherman and forager, airs Jan. 22.

    Dark Rye was created as an online magazine by Whole Foods Market in 2012 and explores the realms of food, health, sustainability, design, technology and social enterprise.

  • The 5 Most Surprising Stats of the 2013 Holiday Season

    By Netta Kelvis, head of marketing, Custora

    [Editor’s Note: Custora has released its Holiday 2013 E-Commerce Recap, which is based on the company’s real-time dashboard aggregating data from over 100 U.S. retailers. Here's a blog post by Custora’s head on marketing summarizing the recap's highlights.]  

  • Campbell’s Chicken Noodle Soup turns 80

    Campbell Soup Company is marking the 80th birthday of its iconic Campbell’s Condensed Chicken Noodle soup.

    Originally launched as Campbell’s Condensed “Noodle with Chicken” soup, it was the first soup of its kind and is still going strong after nearly a century. According to the company, Americans purchased more than 200 million cans of Campbell’s Chicken Noodle soup in 2013.

  • Container Store enlists stakeholders for new campaign

    The Container Store has kicked off a new purpose-driven marketing campaign focused on its values-based approach to business and conscious capitalism with full-page national newspaper ads as well as videos on the company’s new YouTube Channel.

  • Dunkin’ Brands partners with Liverpool FC

    Canton, Mass. - Dunkin' Brands Group, Inc., the parent company of Dunkin' Donuts and Baskin-Robbins, has entered a multi-year marketing partnership with Liverpool Football Club (FC) to support global expansion of the Dunkin' Donuts and Baskin-Robbins brands. Under the agreement, Dunkin' Donuts will become the official coffee, tea and bakery partner for Liverpool FC, and Baskin-Robbins will become the official ice cream partner.

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