Media Advertising

Cabot Creamery is honoring 50 volunteers from across the United States with what it’s calling a “trip of a lifetime.” On Jan. 11, the volunteers will board the Celebrity Cruises Summit for an all-expense-paid, six-day, seven-night Caribbean cruise organized in their honor, courtesy of the 1,200 farm families who own Cabot Creamery Cooperative.

The farmer-owners of Cabot have presented the Cabot Community Celebrity Award program since 2010 to recognize individuals from across the nation who have made a difference in their communities.

The creative minds from the world of auto racing have outdone themselves this time, offering an unconventional prize package courtesy of Great Clips and NASCAR’s most popular driver.

Walmart dominated the airwaves this holiday season and the investment paid off, according to advertising measurement firm Ace Metrix which compiled a list of the most effective holiday ads.

Walmart topped the list with a heartwarming spot called Christmas Magic which featuring a selfless child donating a toy he desired to the Salvation Army only to discover he was the recipient of the same toy on Christmas Day. Walmart aired more than 40 unique pieces of holiday-themed creative this season, making it the most prolific advertiser of the season, according to Ace Metrix.

For peanut butter cup lovers, the New Year will mark not only a fresh start but also a chance to dig into Butterfinger's latest confection. Butterfinger Peanut Butter Cups, which offer a fresh spin on the classic peanut butter and chocolate combo, are now shipping to stores nationwide and will be available beginning in January.

Largo, Fla. – Valpak has signed a franchise agreement with Lia Jensen to acquire the Valpak of West Michigan territory. The market was previously owned and operated by Valpak corporate.

Jensen, a first-time franchisee, has assumed The Blue Envelope distribution and began mailing out to residents and businesses in Kent, Ottawa, and Allegan Counties in October.

The Campbell Soup Company has appointed Yin Woon Rani to the newly created role of VP of integrated marketing, effective Jan. 2, 2014. She will be based at Campbell’s world headquarters in Camden, N.J.

Rani will be responsible for establishing the strategic direction for Campbell’s advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbell’s business strategies.

Foot Locker has unveiled its latest national advertising spot to promote the newest footwear and apparel from Kids Foot Locker this holiday season. The commercial features Los Angeles Clippers Chris Paul and Blake Griffin, along with Chris Paul's son.