Media Advertising

Macy’s is looking to drive post-holiday shoppers to its stores with its “Week of Wonderful” campaign, which it started last year.

Aiming to capitalize on shoppers who are hitting stores to use their gift cards, the retailer is touting the seven-day shopping event as an opportunity for consumers to stock up on “fresh merchandise” for the New Year.  

The creative minds from the world of auto racing have outdone themselves this time, offering an unconventional prize package courtesy of Great Clips and NASCAR’s most popular driver.

Walmart dominated the airwaves this holiday season and the investment paid off, according to advertising measurement firm Ace Metrix which compiled a list of the most effective holiday ads.

Walmart topped the list with a heartwarming spot called Christmas Magic which featuring a selfless child donating a toy he desired to the Salvation Army only to discover he was the recipient of the same toy on Christmas Day. Walmart aired more than 40 unique pieces of holiday-themed creative this season, making it the most prolific advertiser of the season, according to Ace Metrix.

For peanut butter cup lovers, the New Year will mark not only a fresh start but also a chance to dig into Butterfinger's latest confection. Butterfinger Peanut Butter Cups, which offer a fresh spin on the classic peanut butter and chocolate combo, are now shipping to stores nationwide and will be available beginning in January.

Largo, Fla. – Valpak has signed a franchise agreement with Lia Jensen to acquire the Valpak of West Michigan territory. The market was previously owned and operated by Valpak corporate.

Jensen, a first-time franchisee, has assumed The Blue Envelope distribution and began mailing out to residents and businesses in Kent, Ottawa, and Allegan Counties in October.

The Campbell Soup Company has appointed Yin Woon Rani to the newly created role of VP of integrated marketing, effective Jan. 2, 2014. She will be based at Campbell’s world headquarters in Camden, N.J.

Rani will be responsible for establishing the strategic direction for Campbell’s advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbell’s business strategies.

Foot Locker has unveiled its latest national advertising spot to promote the newest footwear and apparel from Kids Foot Locker this holiday season. The commercial features Los Angeles Clippers Chris Paul and Blake Griffin, along with Chris Paul's son.