Media Advertising

RadioShack is set to debut a new advertising campaign in early February with the tag line, “do it together,” which is reminiscent of a long-running campaign that worked well for Lowe’s.

Toronto -- The HBC Department Store Group announced the launch of a new mobile shopping application for both its Hudson’s Bay and Lord & Taylor divisions that allows customers to instantly buy products seen in print by simply scanning an image.

HBC is partnering with Pounce, a mobile app that turns static print ads into instant digital storefronts by enabling customers to scan product images and complete a purchase in less than 30 seconds. It provides a secure, one-tap checkout, integrating with the retailer’s existing e-commerce system

Remember the Oscar Mayer Wienermobile? Well, the brand is offering a chance for people to “lease” the hot dog on wheels for eight hours via Twitter.

Participants must use hashtag #Tweet2Lease, and one winner will be chosen to get chauffeured around town for eight hours on the Wienermobile by the vehicle's drivers, known as Hotdoggers.

Mars Chocolate North America will debut a new 30-second M&M'S Peanut commercial in the first half of Super Bowl XLVIII Sunday, Feb. 2, featuring Yellow.

Yellow was first introduced along with M&M'S Peanut in 1954. But the character usually plays second fiddle to Red.

Bud Light, the official beer sponsor of the NFL, is teaming up with NFL Hall of Famer Bruce Smith to launch "Stay in the Game/Drink Responsibly" — an integrated campaign that will provide adults with a reliable way to travel during the weekend of the big game.

"At Bud Light, we take pride in being a leader in encouraging consumers to drink responsibly," said Rob McCarthy, VP, Bud Light. "'Stay in the Game' is designed to connect with and inspire fans to make smart decisions on Super Bowl Sunday."

Chevy Chase, Md. — Simon Property Group has promoted Sean Mayo, former director of strategic partnerships for Simon Business Ventures, to regional director of marketing, east region of The Mills portfolio.

Adconion Direct, a leading global cross-channel digital advertising company, has named Nathan Jokinen as VP of strategic development. Jokinen spent nearly a decade in business development and digital strategy at Target.

Las Vegas – Zappos Couture is launching a redesigned web presence with artistic direction and editorial from new artistic director Andre Leon Talley. Talley and Zappos Couture created the imagery for the new editorial in New York City's Industria Studios in December 2013.