Media Advertising

LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray Cranberries has appointed Thano Chaltas to the newly created role of global CMO. He will report directly to Ken Romanzi, SVP and COO of Ocean Spray Brands.

Chaltas will be responsible for global brand development, and a part of the grower-owned cooperative’s leadership team. 

INDIANAPOLIS — Office supplies and clothing retailers are not the only ones vying for foot traffic during back-to-school season. Students need laptops and other consumer electronics, too, and specialty retailer HH Gregg is jumping into the fray with its list of sales and specials targeted at the tech-savvy crowd.

The Indianapolis-based retailer is marketing lightweight laptops, fully equipped with high-powered processors and storage, and Samsung tablets to schools with computer- and audiovisual-equipped classrooms as well as college-bound students. 

Skechers USA’s recently remodeled East Coast flagship store on 42nd St. in Manhattan’s Times Square has incorporated five outdoor LED displays and three static displays to make its own statement on one of the world’s most visually noisy stages.

Warrendale, Pa. -- Rue21 is partnering with Sony Pictures Entertainment to promote the release of "The Mortal Instruments: City of Bones.” The promotion awards a winner with two tickets to the Hollywood movie premiere; three additional winners receive movie prize packs.

In addition, Rue21 is hosting two legs of Sony Pictures' 10-market mall tour where fans can see the stars of the film, Lily Collins and Jamie Campbell Bower. Rue21 is hosting the events at the Chicago Ridge Mall (Chicago) and Franklin Mills Mall (Philadelphia).

MINNEAPOLIS — According to Kantar Media’s Marx report, retailer promotion activity continued to grow with a 21.6% increase to more than 11.3 billion pages in the first half of 2013, with Walmart leading in retailer activity.

Following on Walmart’s heels were Walgreens, Target and Family Dollar.

LOS ANGELES — Shopzilla, a leading source of sales and consumer feedback for online merchants and retail advertisers, is expanding its footprint with the launch of its new media solutions and audience targeting division Aisle A in Europe, which will offer marketers access to proprietary shopping intent data and evolving premium retail inventory. 

Minneapolis -- Retailer promotion activity continued to grow with a 21.6% increase to more than 11.3 billion pages in the first half of 2013, with Walmart leading in retailer activity, according to Kantar Media’s Marx report. Following on Walmart’s heels were Walgreens, Target and Family Dollar.

PURCHASE, N.Y. — Ahead of the 84th Major League Baseball All-Star Game in New York, Pepsi has announced a national partnership with New York Yankees All-Star second baseman Robinson Cano.

Cano will be officially welcomed as Pepsi's latest brand ambassador in a tribute spot that will run during the MLB All-Star Game Tuesday, July 16, on Fox.

Houston -- Mens Wearhouse estranged founder George Zimmer is noticeably absent from the chain’s latest commercial, which launched in print and broadcast on July 8.

According to a Reuters report, the new ad focuses on the company's National Suit Drive, an annual charity event that donated suits to unemployed men who are looking to get back in the workforce. Zimmer and his signature phrase — "You're going to like the way you look. I guarantee it," — are nowhere to be found.

NEW ALBANY — Abercrombie & Fitch Co. is taking its 2013 Stars on the Rise back-to-school campaign, featuring a group of up-and-coming actors, to the digital arena with a new mobile app that offers potential shoppers an interactive experience.