Media Advertising

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.
 

Bad weather and a tepid economy claimed another retail victim on Thursday as family footwear retailer Shoe Carnival posted weak sales and profits.

The operator of 379 stores said sales during its 13 week fourth quarter ended February 1 fell to $200.3 million compared to $205.7 million during the 14 week fourth quarter the prior year. Same store sales declined 2.5%. Profits during the period fell more sharply to $600,000, or three cents a share, from $3.2 million, or 13 cents a share the prior year, as gross margins contracted to 28.5% from 29.3%.

Wilson Sporting Goods is celebrating a century of sport with the launch of its “100 Venues in 100 Days” contest.

Participants will have the chance to win daily prizes as well as a grand prize trip to the 2014 U.S. Open Tennis Tournament in New York City.

“Wilson celebrates athletes at every level, from the backyard to the professional player,” said Tom Gruger, VP of marketing. “To kick off our 100th year, we will celebrate our partnership with these athletes as we look forward to the next century of champions.”

WWE Slam City is the name of a new kids-oriented entertainment property from sports entertainment producer WWE and Mattel.

The companies said WWE Slam City would include action figures and wrestling ring sets along with a 26 episode series of animated shorts featuring the WWE Superstars in the animated world of Slam City. The first four episodes have begun airing at WWESlamCity.com and Cartoonium on YouTube.

Atlanta – Close to half (45.1%) of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the Twitter platform for marketing, followed by ‘building an audience’ (42.1%) and ‘engagement’ (36.8%). According to a new survey from Social Media Marketing University (SMU), 65% of brands say that Twitter is an effective marketing tool, while 30.6% are undecided. Other notable findings include: • 96.2% of brands using Twitter as a marketing tool report having challenges using the platform to achieve specific goals.

The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad.

The My Weekly Ad program was launched last fall and Wednesday morning during a presentation at the IRI Summit CVS Caremark SVP of merchandising and retail pricing Judy Sansone shared additional details regarding the program.

Sequential Brands Group has appointed leading brand strategist Jameel Spencer as chief marketing officer, reporting directly to CEO Yehuda Shmidman.

Spencer will develop and lead all global marketing initiatives for the company's portfolio of consumer brands which include William Rast, People's Liberation, DVS, Heelys, Caribbean Joe, Ellen Tracy, Revo and The Franklin Mint.