Loyalty Marketing

Brand loyalty took a back seat to other factors among shoppers during COVID-19 and the trend is expected to continue.

The nation’s leading bridal retailer is releasing print and digital versions of a seasonal guide for wedding looks, designs, and collections.

Retailers should prioritize offering everyday value over brand-focused discounts, according to a new survey.

​​​​​​​Consumer sentiment rebounded in June to the second-highest level since the start of the pandemic. 

Amazon Prime Day shopping and spending was healthy this year, even as shortages and out-of-stocks posed a problem for nearly one-third of participants.

Denny’s is launching an unusual initiative to find employees amid a labor shortage that is hitting restaurant chains particularly hard.

Chipotle Mexican Grill is the latest retailer to embrace video games as a means of engaging customers and building loyalty.

As Prime Day nears, an increasing number of major retailers are deciding to join in the fray.

Amazon is launching the Black Business Accelerator in an effort to help Black entrepreneurs develop businesses and act as third-party sellers on the Amazon store.

Amazon is getting a head start on select Prime Day discounts and giving advance notice of others.