Target Corp.’s back-to-school plans include a big emphasis on affordability.
The discounter has unveiled its plan for what some experts say will be a record-best shopping season. Target said that nearly every item in its back-to-school collection is under $10, with deals starting as low as 50 cents for supplies and essentials and $8 for jeans.
In addition, the retailer is offering tax-free weekends in select states. Additionally, college students are eligible for savings from August 15-21, with $15 off for every $50 spent on household essentials.
Target is bringing back its “Teacher Prep” Event. July 18-31 with a one-time 15% discount on key classroom supplies from July 18-31. All K-12 teachers, homeschool teachers, teachers working at daycare centers and early childhood learning centers, university or college professors and vocational/trade/technical school teachers are eligible.
Target said that last year it had its biggest back-to-school and college season ever, with an increased demand across its entire assortment.
“We know this year will be met with great enthusiasm from our guests as they prepare for a new school year, and we’re ready to meet every family’s needs,” said Jill Sando, executive VP and chief merchandising officer, Target. “Whether returning to in-person learning, continuing to learn from home or moving into a dorm room for the first time, Target is prepared to help our guests with everything they need for the season — with the best assortment, shopping experience and value all in one convenient click or trip.”
Back to school spending is expected to reach $32.5 billion (for K-12 students), or approximately $612 per student, according to a forecast from Deloitte LLP. This represents a 16% increase from 2020 and is also greater than pre-pandemic level.
[Read More: Deloitte: Back-to-school spending will be at highest level in years]
Nearly all (92%) of this year’s back-to-school shoppers plan to make their purchases in physical retailers, according to an annual survey by shopping rewards app Shopkick. The survey also found that big-box stores will garner the most back-to-school sales.