Loyalty Marketing

Lewisville, Texas -- Consumer deal-seeking is here to stay, according to a new report by Parago. The study, Shopper Trend Report: Values, Deals & How Far They’re Willing To Go To Get Them, provides a comprehensive look at the entire deal landscape, from traditional clipped coupons to mobile applications. It finds that deal-finding has evolved from a necessity for cash-strapped consumers to an attractive, trendy activity that all shoppers now pursue. It also examines how these trends will likely continue to affect shopper behavior.

BENTONVILLE, Ark. — Walmart announced that it will offer customers savings of 10 cents a gallon on all fuel, gas and diesel at participating Murphy USA and Walmart gas stations.  The reduction is part of a 90-day Rollback program.

Bentonville, Ark. -- Wal-Mart Stores is cutting gas prices by 10-cents a gallon for three months to help consumers worried about their spending amid a sputtering economy and busy summer travel season. The chain said that customers visiting participating Murphy USA and Walmart gas stations in 18 states through Sept. 30 will receive a discount on all fuel, gas and diesel purchases when they use a reloadable Walmart gift card, Walmart MoneyCard or a Walmart credit card.

The most recent iteration of a pricing study conducted by Credit Suisse shows Target was 4.7% more expensive on a basket of items in Chicago and Dallas compared with 4% the prior month. 

NEW YORK — Macy's announced that its "Macy's Chefs A-Go-Go" food truck tour will kick off in Miami on June 28. The first-ever tour will feature a chef from Macy's Culinary Council at each stop. MCC chefs include Cat Cora, Todd English and Marcus Samuelsson.

Boston -- A survey released Tuesday by the Boston Consulting Group found that a growing number of consumers around the world are growing more anxious about the future, and are planning to reduce or maintain -- but not increase -- their spending.

Insight into consumers’ buying behaviors is important in order for advertisers and retailers to reach this elusive shopper who is seeking not only to save money but to save time. Consumers’ continued interest in coupons and savings has been influenced, in part, by concerns over their own personal economic situations. Today, faced with rising food and gas prices, consumers are seeking ways to offset these increases. 

Stevens, Pa. -- A survey released Tuesday by Unity Marketing revealed the list of retailers frequented by the most wealthy American shoppers – those earning $250,000 and up.

Barneys New York, Nordstrom and Bergdorf Goodman ranked as the top luxury department stores among the ultra-affluent in the Luxury Report 2011. However, the survey also uncovered signs that the wealthiest consumers are slowing their pace of shopping in these stores.