Toys'R'Us launches rewards program

WAYNE, N.J. Toys"R"Us has launched a new loyalty membership program, Rewards"R"Us. Customers can sign up for the complimentary program at any Toys"R"Us or Babies"R"Us store nationwide or at www.Toysrus.com. Once enrolled, customers can immediately begin to take advantage of a variety of exclusive one-time offers and ongoing benefits, deals and promotions.

"We know that today's consumers have many choices of where to shop and spend their discretionary income," said David Sims, director of the company's loyalty program. "The Rewards"R"Us program is a way to let our customers know how much we appreciate their business and to thank them by offering additional opportunities to find great values and enjoy special services in our stores."

In conjunction with the launch of the Rewards"R"Us program, Toys"R"Us, Inc. has established a dedicated Web site, Rewardsrus.Toysrus.com, where members can log-in to manage their accounts, track their purchases and progress on special promotions, and find out about recalled products. Using the system, members can also log in-store transactions to receive retroactive credit if they were unable to present their membership card at the time of purchase.