Loyalty Marketing

NEW YORK — An overwhelming majority (72%) of U.S. consumers expect their holiday spending to be “careful” or “controlled” in 2011, according to Accenture’s annual consumer holiday shopping study. Discounts, sales and prices are still top of mind this holiday, with 40% of consumers saying an item being on sale is the single most important factor in their decision to purchase.

Indianapolis -- Marsh Supermarkets said Thursday that it will lower prices on select items in a move to spur sales and loyalty.

The program, called Good ‘Til, launched this month and guarantees that prices on the most popular items won't increase for at least three months even if industry retail prices increase.

The three-month guarantees will be offered four times per year.

CINCINNATI — Kroger announced that its annual Honoring Our Heroes fundraising campaign to support the United Service Organizations garnered $1.5 million.

The funds were raised in partnership with customers and associates through a variety of in-store activities at Kroger stores nationwide, as well as online at HonoringOurHeroes.com. Procter & Gamble and Anheuser Busch also participated in the program and contributed $250,000 each in conjunction with special sales programs in Kroger stores.

MINNEAPOLIS — Target is the latest in a line of retailers to put out a list of what it thinks will be the top toys of the holiday season. Many of Target's hottest toys, including FIJIT friends and the LeapFrog branded LeapPad, are also on toy lists for Toys"R"Us, Kmart and Walmart. 

Chattanooga, Tenn. -- CBL & Associates Properties and MallMerlin, LLC, said Thursday they have launched a MallMerlin smartphone mobile application, available for download at the iTunes store for use exclusively at CBL malls across the nation.

New York City -- Macy’s saw same-store sales rise 4.9% in September, and total sales increased 5.3% to $2.298 billion in the five-week period.

“We continued to see a strong sales trend in September at both Macy’s and Bloomingdale’s,” said Terry J. Lundgren, chairman, president and CEO of Macy’s. “Our sales performed well both in stores and online. This underscores that our business remains on track, despite the persistently negative macroeconomic news.”

NEW YORK — American Eagle Outfitters announced that it has teamed up with Cotton Incorporated to launch a denim recycling program at more than 850 American Eagle Outfitters stores and 47 college campuses across the United States.

BENTONVILLE, Ark. — While Toys"R"Us and Kmart were among the first retailers to release their hot toy lists, Walmart wasn't too far behind this year, offering many of the same toys as the aforementioned companies, and even some exclusives.