Fresh & Easy finds success in e-mail marketing

EL SEGUNDO, Calif. Fresh & Easy announced that more thatn 45,000 customers have registered for its "friends of fresh&easy" e-mail program since it launched less than 3 months ago.

According to the company, the program was launched in response to a survey on the Fresh & Easy Web site that found people are interested in receiving correspondence from the company via email. Starting in April, Fresh & Easy will further promote the campaign in stores through signage and handouts to encourage even more customers to sign up.

"More than 5,000 customers are currently signing up as 'friends of fresh&easy' each week," said Simon Uwins, Fresh & Easy's chief marketing officer. "This program is designed to give our customers news about Fresh & Easy as well as offer special promotions and exclusive offers. 'Friends of fresh&easy' has been well received by customers and is proving to be an exciting new promotional tool for us."