Loyalty Marketing

NEW YORK — Macy's has launched its annual summer fundraising campaign for children's literacy. Starting June 22, customers can give $3 to help provide a book for a child in their local communities. Through the program, customers will receive a coupon for $10 off an in-store purchase of $50 or more (certain exclusions apply), and Macy’s will donate 100% of every $3 to Reading Is Fundamental. The five-week fundraising effort ends July 31.

New York -- School is just ending in some areas of the Northeast, and already the first back-to-school shopping survey has been released. The survey, by online shopping site PriceGrabber, reveals that nearly half (46%) of consumers are planning to spend more this back-to-school shopping season than in 2011. In comparison, only 13% of shoppers planned to spend more last year, and this data was reflected in an overall disappointing back-to-school season for retailers in 2011.

Homebuyers who factor resale value into their purchase decision may want to consider proximity to Walmart before completing their deal, according to new research out this week showing it helps to be near a Walmart.


 

The St. Jude Children’s hospital is the beneficiary of a bicycle ride slated for this weekend that wouldn’t be happening without the support of Target.

Motocross champion Ryan Dungey and Target are hosting the MN Major River-to-River Ride with Ryan Dungey on Sunday, July 15, featuring rides of different lengths and skill levels. The ride takes place the day after Dungey competes at Spring Creek in Millville, Minn. as part of the Lucas Oil Pro Motocross Championship.

DALLAS — The Army and Air Force Exchange Service is offering shoppers a chance to win a new Harley-Davidson motorcycle.

From June 15 to 28, military shoppers can visit their local AAFES and enter to win in the 7UP Harley-Davidson Sweepstakes. One lcustomer will win a 2012 Harley-Davidson Sportster Forty-Eight, valued at $11,000. Entry is limited to shoppers ages 18 years and older who have a valid driver's license.

GRAND RAPIDS, Mich. — Meijer is helping its customers save money on gas this summer, the retailer said.

The new discount program, which was made available to Meijer credit customers and runs Sept. 3, provides customers with a 10-cent-per-gallon discount on fuel at all Meijer gas stations, with no minimum fuel purchase required. Customers who don't already have a Meijer credit card can apply at any Meijer store, online at Meijer.com/creditcard or via QR link with their smartphone.

Washington, D.C. -- The average person will spend $117.14 on dad’s gifts this year, up 10% from $106.49 last year, closing the gap between its biggest competitor: Mother’s Day (consumers planned to spend an average of $152 on the holiday), according to the National Retail Federation’s 2012 Father’s Day spending survey, conducted by BIGinsight. Total spending for Father’s Day is expected to reach $12.7 billion.

Pittsburgh -- American Eagle Outfitters and Shopkick, the largest location-based shopping app that rewards shoppers simply for walking into stores, announced the national rollout of Shopkick to all American Eagle Outfitters and Aerie stores across the country. Customers will earn "kicks" (points) just for walking in, as well as receive a number of other exciting, exclusive offers throughout the stores.