Loyalty Marketing

MINNEAPOLIS — Target has joined the Shopkick program, making it the largest retailer to reward its guests for using the app via their smart phones. Target guests nationwide can earn points for shopping at Target that can be redeemed for a variety of rewards.
 

HOFFMAN ESTATES, Ill. — Sears is encouraging customer feedback for the products it sells by offering shoppers the chance to vote for their favorite participating charity every time they post a product review. Through its "Love/Hate: Share Your Thoughts, Send Some Love" project, Sears is offering customers the chance to share their opinion -- good or bad -- on products and in return vote for one of four charities to receive a grand prize of $100,000. The participating charities competing for the grand prize  include the American Cancer Society, St.

Minneapolis -- Target announced it will now offer shoppers the shopkick app via their smartphones. The service will allow shoppers to earn points for shopping at Target that can be redeemed for a variety of rewards.

“In our test launch, Target guests in seven cities had the opportunity to experience shopkick at Target and we received rave reviews. Now guests nationwide can start earning valuable points just by shopping our stores,” said Bonnie Gross, Target VP marketing and guest engagement.

Boulder, Colo. — Giant-Landover and ShopRite are shoppers' two favorite supermarkets, according to results of a survey released Tuesday.

Salisbury, N.C. — Food Lion announced the results of its two-week Hunger Has a Cure campaign.

The campaign, which ran April 4 to April 17, raised more than $500,000, which will support Feeding America's network of local food banks. Feeding America will use the funds to provide 3.7 million meals to those in need. As part of the campaign, customers were given the opportunity to donate $1, $3 or any other amount of their choice at checkout.

SALISBURY, N.C. — Food Lion announced the results of its two-week Hunger Has a Cure campaign.

The campaign, which ran April 4 to April 17, raised more than $500,000, which will support Feeding America's network of local food banks. Feeding America will use the funds to provide 3.7 million meals to those in need. As part of the campaign, customers were given the opportunity to donate $1, $3 or any other amount of their choice at checkout.

By Craig McLaughlin, [email protected]

There is a growing trend in the loyalty rewards space -- using reward points as currency, creating a more holistic, streamlined approach to loyalty programs.

Portland, Ore. -- Safeway launched an online and mobile shopping program, called Just for U, in the company's Oregon and Washington divisions. The program, which delivers targeted savings directly to a customer's Safeway Club Card, can be accessed through the new Safeway Mobile App for iPhone or Android.