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Loyalty Marketing

  • Drink soda, eat chips, aid illiteracy effort

    Dollar General shoppers have until Aug. 19 to participate in a PepsiCo cause marketing initiative involving country mega star Brad Paisley.

  • Three steps to avoid multichannel marketing overload

    By Jeff Fowler, [email protected]

  • Weis Markets celebrates anniversary with 100-day price freeze

    SUNBURY, Pa. — Weis Markets has lowered the prices on over 1,000 staple items and that it will freeze the prices of these products for 100 days in recognition of its 100 year anniversary this year. 

    It is the Company's ninth Price Freeze since 2009.

  • Catalina report: Simple demographic targeting on national advertising misses the mark

    New York -- Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing released Monday. The study shows that, for a cross-section of major consumer brands, an average of just 15% of television ad exposures reach the households that account for 80% of sales. Meanwhile, brand advertisers deliver 64% of exposures to households that account for just 2% of sales.

  • Target brings back summer 'Black Friday' sale

    MINNEAPOLIS — Target is once again bringing Black Friday to the summer, this year expanding the sale to two full days, July 20 to 21. Target will also hold its first-ever Summer Cyber Week sale from July 22 to 28, featuring daily deals on Target.com for must-have products such as electronics, apparel, baby gear and more.

  • New marketer joins Walmart’s tax service provider

    Michael Williams has joined Jackson Hewitt, the nation’s second largest tax preparation firm, as SVP and chief marketing officer.

    Williams joins the tax service provider following a tax season in which the firm saw its relationship with Walmart expand to 2,800 in-store locations from 2,000 locations the prior year.

  • Retailers lead all vertical markets with social media investments

    Framingham, Mass. -- When comparing social media investment to other emerging technology areas, retailers more than any other industry are making strong investments, according to a new study by International Data Corp.

  • HSN celebrates 35 years with Lisa Hoffman Beauty exclusive

    LOS ANGELES and ST. PETERSBURG, Fla. — Lisa Hoffman Beauty is celebrating HSN's 35 years of innovation by providing their customers with exclusive offers of their fragrance line when it returns to HSN this week. The collection will appear on HSN on July 11 at 6 a.m., 10 a.m., 2 p.m. and 11 p.m.

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