Loyalty Marketing

ST. LOUIS — Save-A-Lot is raising awareness for its stores as a destination for affordable food with the help of two contest winners. Molly Stankovsky and Alex Frecon, who won a national competition, will lead the retailer's "2012 Fuel Your Family Road Trip" across 18 cities in 30 days.

GREEN BAY, Wis. — Shopko has hired a long-time retail marketing executive, with extensive experience in the beauty and apparel sectors, to help develop the Shopko brand as it moves forward with the conversion of its newly acquired Pamida stores to the Shopko Hometown format.

MINNEAPOLIS — Target is using the power of social media to help raise money for needy schools. The retailer has launched a campaign via its Facebook page that will enable fans to vote for schools they think deserve a share of Target's $5 million “Give With Target” initiative this fall. The two-part giving campaign provides $2.5 million in grants to in-need schools, as well as up to $2.5 million in Target GiftCards to local schools.

LOS ANGELES — Back-to-school shoppers plan on stretching their dollar and taking advantage of retailer incentives to save, PriceGrabber said.

Washington, D.C. -- A survey released by the National Retail Federation and conducted by BIGInsight found that the average parent will spend $688.62 on back-to-school items this year, compared with $603.63 last year. Total spending is expected to reach $30.3 billion.

NRF cited an increased number of children entering elementary and middle school this fall, as well as necessary back-to-school replenishments after last year’s cutbacks, for the predicted improvements.

Retailers don’t like the fees they are required to pay Visa and Mastercard, but retailers are willing to charge unwary and unbanked consumers plenty of other fees.

Englewood, Colo. -- The Western Union Co. and Dollar General Corp. said that they have executed an agreement to begin offering two Western Union general-purpose reloadable prepaid cards at Dollar General’s more than 10,000 stores in 40 states.

Dollar General is now offering the Western Union MoneyWise and co-branded Western Union Telemundo cards.

New York -- Foursquare announced the release of Local Updates, a new way for retailers to connect with loyal customers when they are nearby. The free tool will allow retailers to offer deals and specials to users in the area that have previously “Liked” or checked-in at their establishment.