Loyalty Marketing

Online shopper engagement firm Jingit named former Walmart head merchant John Fleming to their board of advisors this week and offered a view of his career and accomplishments at Walmart that isn’t likely to jive with the recollection of suppliers.

“John pioneered countless initiatives throughout his stellar career at Walmart that took that brand to new heights in the market,” Jingit co-founder Joe Rogness said of Fleming.

Denver -- The majority of consumers are being budget-smart about back-to-school shopping. Not only are they seeking out the best prices, but they’re also shopping early – 48% of shoppers polled said they were beginning their shopping a month before the first bell rings, according to a back-to-school shopping report by ShopAtHome.com, the coupon search engine. The report, which tracks consumer search habits on the site, also shows that 42% of consumers will shop more generic brands than last year.

ARLINGTON, Va. — Whole Foods is spreading the word on the benefits of consuming organic foods and leading a healthy lifestyle, by teaming up with educational media brand, PBS Kids to launch the "Fantastic Organic" campaign.

NAPERVILLE, Ill. — With new clothes and supplies topping the list of what most parents are shopping for during back-to-school season, it makes sense that OfficeMax and Old Navy would join forces to maximize their offerings, delivering savings for customers and sales for them.

Target is engaging Facebook to help determine how half of a $5 million back-to-school donation is allocated.

The retailer plans to donate $5 million to schools as part of its “Give With Target” initiative this fall. The two-part giving campaign provides $2.5 million in grants to in-need schools, as well as up to $2.5 million in Target GiftCards to local schools through votes on Target’s Facebook page.

NEW YORK — Days of cutting back-to-school spending are over, as nearly 9-in-10 consumers plan to spend the same or more, according to Deloitte's annual back-to-school survey.

New York -- A survey released Tuesday by Deloitte found that shoppers are prepped to spend on back-to-school items, and plan to use their mobile phones in the process.

New York -- Modell's Sporting Goods has added a mobile component to its MVP loyalty program. The sporting goods retailer is using Key Ring Reward Cards’ mobile coupon and customer acquisition platform to introduce mobile into its loyalty marketing mix for its 150 retail locations.