Loyalty Marketing

CLEVELAND -- American Greetings has launched a new mobile app that lets users send personalized greetings featuring digital versions of its Taylor Swift line.

San Francisco -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

BENTONVILLE, Ark. — Walmart and Mother Nature Network are inviting people to use Twitter to express their green ideas for the chance to win a $100 Walmart gift card.

Bentonville, Ark. — Walmart and Mother Nature Network are inviting people to use Twitter to express their green ideas for the chance to win a $100 Walmart gift card.

HOFFMAN ESTATES, Ill. — Kmart has partnered with Essence Magazine's finance expert, Tanisha Sykes, for the sixth-annual Share the Word campaign to provide financial empowerment to African-Americans.

"Financial empowerment is extremely important within the African-American community," Sykes said. "This year's Share the Word campaign will provide the tools, information and resources to help pave the road to financial success."

Indianapolis -- H.H. Gregg announced that it has launched a “Price Match Guarantee” to ensure that its customers receive the lowest advertised prices on merchandise both in stores and online, for up to 30 days after the date of purchase.

TORONTO — Canadian consumers eager to get their hands on a Target loyalty card can now apply for one. Target Canada announced that pplications for its REDcard products - the Target Debit Card and the Target RBC‡ MasterCard - are now available online at Target.ca/redcard. Guests planning to shop at Target stores in Canada with a REDcard will receive an additional 5% off Target's already low prices, applied instantly at the time of purchase.

NEW YORK — Saks has introduced its Saks Love Your Cause Initiative, which will give 5% of all registered purchases to the American Red Cross and select local organizations, during February.

“Saks Fifth Avenue is committed to our local communities. We appreciate our customers’ charitable involvement and look forward to giving back locally for a second year with this exciting and newly implemented national program,” Steve Sadove, chairman and CEO, Saks Inc., said.