Loyalty Marketing

MINNEAPOLIS — Digital coupons are increasingly being used as a marketing tool for major brands, as evidenced by the rise in such offers between 2011 and 2012.

Accoding to Kantar Media, digital couponing events across key websites increased by 46.1% in 2012 compared with 2011, and 805 manufacturers distributed digital coupon offers on these key websites during 2012, an increase of 18.9% as compared with the same period in 2011.  

PLEASANTON, Calif. — Safeway is offering its customers the ability to earn reward points redeemable at participating Exxon or Mobil gas stations.

"Safeway listens to its shoppers, and we understand the importance of stretching grocery dollars," said Mir Aamir, president of customer loyalty and digital technologies at Safeway. "By teaming up with ExxonMobil, we're able to thank our customers with a loyalty program that makes two frequent and critical purchases lead to real savings."

Amazon, which gained attention for its expanded Kindle line and growing e-commerce footprint, captured the second spot on BrandIndex's list of most buzzed about U.S. brands for 2012.

Lowe's and Target were the only traditional retailers to make the top 10. Lowe's moved up one spot to the number five position, thanks to the launch of MyLowes.com and better-equipped staff. Target captured the number seven spot with the help of its remodeling program and year-round exclusives.

Other retailers in the top 25 include Walgreens (13), Home Depot (18) and Kohl's (25).

New York  -- For the third consecutive year,  Subway came out on top on BrandIndex’s annual ranking of the most buzzed about U.S. brands. The BrandIndex Buzz Rankings compares “Buzz” scores for nearly 1,100 brands across 41 categories  to reveal the brands with the most positive Buzz in 2012.  

Subway had a Buzz score of 40.3. Online giant  Amazon came in at number two for the second year in a row, with a score of  36.8  Lowe’s was fifth, with a score of 32.7.

New York -- Consumers expect to spend slightly more on Valentine's Day merchandise this year than last year, according to a report by market research firm IBISWorld.

The report forecasts spending of $134.08 per person, compared with last year's $133.99. Total revenue for the holiday is expected to grow by 3.2%, to $20.8 billion, despite incomes and consumer sentiments remaining below what they were before the recession.

Saks Fifth Avenue is amping up its omni-channel strategy by updating  its SaksFirst loyalty program and adding free shipping. The changes will make the benefits of the program more consistent across Saks’ different channels. 

On Thursday, Saks announced that all Saks cardholders will now receive free shipping from Saks stores, Saks.com and Saks Fifth Avenue Off 5th stores.

New York -- Saks Fifth Avenue is amping up its omni-channel strategy by updating  its SaksFirst loyalty program and adding free shipping. The changes will make the benefits of the program more consistent across Saks’ different channels.
 
On Thursday, Saks announced that all Saks cardholders will now receive free shipping from Saks stores, Saks.com and Saks Fifth Avenue Off 5th stores.

Other changes include:

BY JASON OWEN

DALLAS — In the height of the one of the worst flu seasons in recent years, Kleenex is hand-delivering care packs to unsuspecting fans all across North America. Three fans will receive what could be the surprise of a lifetime.