Loyalty Marketing

PURCHASE, N.Y. — Pepsi is giving fans a richer Grammy experience by partnering with The Recording Academy and entertainment platform Vevo, to create the "Best New Artist" video series.

New York -- Saks Fifth Avenue is amping up its omni-channel strategy by updating  its SaksFirst loyalty program and adding free shipping. The changes will make the benefits of the program more consistent across Saks’ different channels.
 
On Thursday, Saks announced that all Saks cardholders will now receive free shipping from Saks stores, Saks.com and Saks Fifth Avenue Off 5th stores.

Other changes include:

BY JASON OWEN

DALLAS — In the height of the one of the worst flu seasons in recent years, Kleenex is hand-delivering care packs to unsuspecting fans all across North America. Three fans will receive what could be the surprise of a lifetime.

When Target recently announced its new online price matching policy, I’m sure I wasn’t the only retail analyst whose first thought was: “This could be a pretty big deal.” While a number of retailers (including Target itself) have experimented with similar price-matching or pricing guarantee programs in the past, this new policy takes things to a new level.

Mahwah, N.J. -- Connecticut retailer Pilgrim Furniture City has expanded its relationship with TD Retail Card Services, moving from the company’s Renovate Card program to a branded private label card created specifically for Pilgrim customers.

NEW YORK — L'Oréal USA today announced the official launch of www.forgirlsinscience.org, a Web site designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics. 

The New Hampshire Motor Speedway will be home to the Sylvania 300 NASCAR race for five more years following the renewal of a sponsorship agreement.

North American lighting leader Osram Sylvania said it extended its title sponsorship of the race through 2017 with the operator of New Hampshire’s largest sports and entertainment facility. Osram Sylvania has sponsored the race for the past 10 years.

Menomonee Falls, Wis. -- Kohl’s Corp. announced a $2 million donation to Discovery World in Milwaukee, over three years to continue support for Kohl’s Design It!, an educational program allowing kids to use advanced technology to turn design into reality. The donation comes from the Kohl’s Cares cause merchandise program which sells special merchandise, including plush toys and books, and donates 100% of the net profit to benefit children’s health and education initiatives nationwide.