Loyalty Marketing

By Dan Pahomi and Peter Leith, [email protected]

Promotions are a key element in any retailer’s arsenal of tools to help drive customer traffic. They are especially important during the holiday season. And, in an economy still fraught with uncertainty, some customers are hardwired only to purchase products on sale. Promotions are crucial for retailers to communicate when new products are available and when they are offering discounts for the items their shoppers want to buy.

CINCINNATI — Macy's Inc. reported that earnings were 32 cents per diluted share for the third quarter of 2011, ended Oct. 29, compared with earnings of 2 cents per diluted share in last year's third quarter, or 8 cents per diluted share in last year's third quarter excluding expenses of 6 cents per share associated with the repurchase of debt.

SALISBURY, N.C. — In honor of Veterans Day on Friday, Nov. 11, Food Lion, Harveys and Reid's stores will offer a 10% discount to active and retired military personnel to show their support and appreciation for those who are currently serving or have served in the U.S. Armed Forces, the retailers, which are part of Delhaize Group, reported.  To receive the discount, active military, reservists and veterans should request the discount at check-out along with their MVP card.

BENTONVILLE, Ark. — Sam's Club announced that it is inviting customers to "try before they buy" and plan their holiday menus at the ninth annual Holiday Taste of Sam's Club event. Showcasing dozens of food and beverage items at multiple sampling booths in each of its 610 Sam's Club locations, the event takes place from 11:00 a.m. to 6:00 p.m. each day from Friday Nov. 18 through Sunday Nov. 20.

New York City -- The Conference Board reported Wednesday that U.S. households are expected to spend an average of $497 on gifts this holiday season. Just 7% of consumers said they plan to spend more on holiday gifts this year, while approximately 40% plan on spending less than last year.

New York City -- U.S. households are expected to spend an average of $497 on gifts this holiday season, The Conference Board reported. Only 7% of consumers said they plan to spend more on holiday gifts this year, while approximately 49% plan on spending less than last year.

The survey of holiday gift spending intentions, based on a probability-design random sample, is conducted for The Conference Board by Nielsen. It was conducted in October. 

When it comes to Black Friday, you’re either in or you’re out. If you’re like me, the whirlwind of retail chaos that swirls around shopping centers the Friday after Thanksgiving can feel a bit overwhelming. The sales and deep discounts are tempting, but wading through crowds and fighting for parking spaces is not my idea of a “happy” holiday. But I have plenty of friends and family – and I’m sure you do too – who look forward to Black Friday with the anticipatory excitement of kids on Christmas Eve.

WOONSOCKET, R.I. — As Veterans Day approaches, CVS/pharmacy is reminding all Americans, including veterans, military service members and their families, about the importance of getting a flu shot for protection against the flu.

In addition, to honor military heroes, CVS/pharmacy will donate $3 to the USO for every flu shot given at CVS/pharmacy and MinuteClinic during the week of Veterans Day, Nov. 6 to 12, up to $50,000.

The nearly 1,000 stores Gap Inc. operates under various nameplates that will be open on Thanksgiving are the latest indication of the extreme measures required of retailers to grow holiday sales during challenging and intensively competitive times.

PLEASANTON, Calif. — Safeway has announced its stores raised $14.5 million in October for breast cancer research. The company thanked its customers and employees for their commitment to finding a cure for the most common form of cancer for women.

"We continue to be humbled by the generosity of our customers and the commitment our employees have for the cause," said Larree Renda, EVP Safeway and chair of the Safeway Foundation. "This kind of fundraising outcome will have a real and measurable impact on the science of finding a cure."