Loyalty Marketing

PURCHASE, N.Y. — Ahead of the 84th Major League Baseball All-Star Game in New York, Pepsi has announced a national partnership with New York Yankees All-Star second baseman Robinson Cano.

Cano will be officially welcomed as Pepsi's latest brand ambassador in a tribute spot that will run during the MLB All-Star Game Tuesday, July 16, on Fox.

STAMFORD, Conn. — GE Capital Retail Bank’s second annual Major Purchase Shopper Study has found that a growing number of consumers extensively research and compare prices and financing offers before making major purchases.

Minneapolis – Today and tomorrow, Best Buy is running a special promotion where consumers can bring in a working iPad 2 or third-generation iPad and receive a gift card worth $200 or more depending on model and condition of the iPad. As reported by All Things D, returns must be performed at a Best Buy store location and the gift card will be good for in-store or online Best Buy purchases.

LOS ANGELES — PriceGrabber, a division of CPL Holdings, has appointed Jeff Goldstein as president. In his new role Goldstein will direct strategy and oversee the day-to-day operations of the business. 

MINNEAPOLIS — Target is aiming its latest digital marketing campaign at college students and their families just in time for the back-to-school season.

Called the Bullseye University Digital Experience, the multichannel marketing effort features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday and enter contests to win college gear.

Akron, Ohio -- Kay Jewelers said it has teamed with wedding site The Knot to launch an interactive wedding ring style quiz on Facebook.

As part of the promotion, consumers visit The Knot or Kay Jewelers on Facebook and answer questions about personal style and wedding ring preferences. Once complete, participants will receive their wedding ring personality types along with brand suggestions, and will be entered into a sweepstakes to win a pair of wedding bands from Kay.

SOMERSET, N.J. — The Nutella brand is trying its hand at e-commerce with the launch of the Nutella Boutique, which will offer branded apparel and accessories.  

T-shirts, messenger bags that hold up to nine jars of Nutella — or a laptop — and Nutella spreaders are among the product offerings available on the e-commerce site. 

HOFFMAN ESTATES, Ill. — Sears was arguably synonymous with its “Big Book” catalog, but as the world became more technologically advanced and look books went digital, the retailer bade its catalog and catalog stores farewell and shifted to a new retail model of locally owned and operated dealer stores.