Loyalty Marketing

Kellogg is looking to BrightRoll, an independent video advertising platform, to help the company simplify and maximize the efficiency of its digital video advertising.

Kellogg is expanding its video advertising capabilities and leveraging BrightRoll’s platform to boost brand awareness among a growing digital audience, as consumer viewing habits shift from television to computers, mobile devices and connected TVs. 

Chantilly, Va. – Operators of franchises are actively involved in the local online and social media presence of their franchise businesses, often funding and controlling digital marketing activities at the local level. A new report from BIA/Kelsey, Local Commerce Monitor Wave 17 (LCM), shows that franchises estimated their franchisors covered, on average, 43% of the online presence costs of their individual businesses, for things like website development, landing pages, enhanced listings and online video

Flu shots and nine other immunizations will now be offered year round by Sam’s Club pharmacists at more than 560 U.S. locations as the retailer looks to enhance member value and attract new members.

Beginning this month, Sam’s will begin offering flu shots and immunizations for diseases such as pneumonia, shingles, whooping cough, chickenpox, MMR (measles, mumps, rubella), meningitis, HPV (human papillomavirus) and hepatitis A and B.

Disappointing second quarter sales at Macy’s prompted the nation’s leading department store operator to temper its outlook for the remainder of the year, heightening concerns about the health of the consumer just as other major retailers are due to report financial results in the weeks ahead.

Sales declined 0.8% to slightly more than $6 billion and same store sales fell by a similar amount during the second quarter period ended August 3. Profits increased 7.5% to 72 cents from 67 cents, but that figure was six cents less that analysts forecast.

JACKSONVILLE, Fla. — Winn-Dixie has its eye on back-to-school shoppers who are stretching budgets at the height of the back-to-school season. It plans on freezing prices throughout a 10-week period on hundreds of products across every category and department across the store. 

Deborah Cavanagh has joined women’s specialty retailer Coldwater Creek as SVP and chief marketing officer after serving in a similar capacity at the LOFT division of Ann Taylor.

Cavanagh will join the company September 16 and lead multi-channel brand marketing and creative services, reporting directly to Coldwater Creek president and CEO Jill Dean. Her appointment follows the release of disappointing first quarter results that saw same store sales at the operator of 347 stores decline 10.5%

MENOMONEE FALLS, Wis. — Kohl’s Department Stores has donated $2 million throughout a three-year period to the Milwaukee Art Museum to continue the Kohl’s Art Generation program, a youth art education initiative.

CITY OF INDUSTRY, Calif. — Newegg Inc., a leading electronics-focused e-retailer, is getting set to open its first-ever popup store from August 16-18 in The Oaks shopping center in Thousand Oaks, Calif. 

Newegg's exclusive store event will feature more than 70 products for showrooming, including Intel-inspired Ultrabooks, 4th generation Intel Core i7 laptops, Sony VAIO laptops, tablets, digital cameras and wireless speakers, Samsung tablets and solid-state drives and WD hard drives and personal cloud storage devices.