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Alliance renews agreement with The Buckle


Dallas -- Alliance Data Systems announced it has signed a multi-year renewal agreement to continue providing private label credit card services to The Buckle, Kearney, Neb., which operates more than 430 stores in 43 states, as well as a robust e-commerce business.

Buckle cardholders will continue to earn "B-Reward" points with every purchase. Exclusive to cardholders, the B-Rewards points-based loyalty program allows cardholders to accumulate points that can be redeemed for dollars-off certificates for in-store or online purchases.

Additionally, Alliance Data will continue providing mobile acquisition services, enabling customers to apply for a Buckle credit card via mobile device.

Founded in 1948, Buckle posted annual net sales of $1.06 billion in fiscal 2011. The Buckle has been an Alliance Data client since 1995.

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