Loyalty Marketing

The Canadian consumer is a value conscious, “tough nut to crack,” who is already well-served by existing retailers, according to Diane Briesebois, president and CEO of the Retail Council of Canada, a trade association founded in 1963 that represents retailers that operate more than 45,000 stores and account for 85% of Canadian retail sales.

Plenty of televisions in Northwest Arkansas will be tuned to CNBC the evening of April 26. That’s when the financial news network airs a one-hour special called, “The Costco Craze: Inside the Warehouse Giant.”

CNBC has turned its cameras on Walmart in the past, twice actually, and more recently Best Buy and Target. Previews for the show on Costco promise to uncover the science and secrets behind the Costco craze.

San Francisco -- A new study released Thursday by MarketTools found that 63% of shoppers say they have changed their shopping habits in the past six months, with the majority reporting changes to seek more value.

According to the study, to save money on grocery bills, respondents reported that they buy items with coupons (80%); buy store brands instead of name brands (62%); use store loyalty cards that offer discounts (62%); buy items only when they are on sale (58%); and buy more large-sized products (43%).

CHARLOTTE, N.C. — Bi-Lo and Coca-Cola have partnered with the USO to support its Operation Phone Home program, which connects troops deployed overseas with their families back home through, among other things, a private phone network. For every rotisserie meal bundle sold at all Bi-Lo stores, Coca-Cola will donate $1 to OPH, which buys troops about 20 minutes of talk time.

By Steve Friedman, [email protected]

If you’re like me and watch more TV than you should, you’ve probably seen the unusual new Target commercials with the hot air balloon. These “Color Changes Everything” spots feature a troupe of lively individuals landing in a hot air balloon (which, when seen from above, sports a gigantic version of the distinctive Target bullseye logo) and cavorting through an urban setting in acrobatic fashion, magically transforming the clothing, accessories and household goods of the people they encounter into stuff that is brighter, hipper and generally cooler and more fun.

Dallas -- The Container Store said Tuesday it has enlisted Epsilon, a subsidiary of marketing solution-provider Alliance Data Systems Corp., for comprehensive data and database marketing services.

The services are designed to fuel marketing efforts to acquire and retain customers and increase sales.

CONSHOHOCKEN, Pa. — Ikea, in partnership with American Forests, has planted 2 million trees across America through its Plant A Tree program.

Ikea launced the national in-store ‘Plant A Tree’ program in 1998 and since that time has raised $2 million through customer contributions and its own donations to plant the trees. During the month of April, Ikea Family ‘loyalty’ card member usage will also support Ikea in its donations to plant more trees through American Forests.

NASHVILLE, Tenn. — The Walmart Foundation has joined with The Band Perry, Kimberly Williams-Paisley and four of the nation's largest food companies — General Mills, ConAgra Foods, Kraft Foods and Kellogg Company — to fight hunger this spring. At an event in Nashville, leaders of this effort launched a campaign that will enable millions of Americans the opportunity to get involved by shopping at Walmart or visiting the company's Facebook page today through April 30.

Jeffrey Jones hit the marketing world’s equivalent of the lottery by landing the top marketing job at Target, a company with a well deserved reputation for clever campaigns and innovative brand activation strategies that will spend an estimated $1.4 billion on advertising this year. What more could a marketer ask for?