Loyalty Marketing

Lewisville, Texas – Consumers prefer prepaid cards that can be used anywhere to gift cards from specific retailers and physical cards to digital cards.

According to the new “People Prefer Prepaid Rewards” study from Parago, more than half of shoppers prefer prepaid cards over gift cards from Amazon, iTunes, Target, Walmart, Home Depot and more. In addition, two out of three shoppers prefer physical cards over digital cards.

Los Angeles – Halloween shoppers age 18-34 are seeking online promo and coupon codes. According to the new Trend Report on the shopping behavior of young adults for the upcoming Halloween holiday from BluePromoCode.com, 49% of young adult Halloween shoppers use promo codes when purchasing costumes online and 57% stated their decision to purchase a costume was effected by the availability of a retailer’s coupon code.

By Chase Cornett, [email protected]

The holiday shopping season is just around the corner and soon consumers will be bombarded with buying guides, floods of emails, deep discounts and, of course, that Black Friday competitive spirit. With all the chaos brought on by the holidays, retailers are finding it harder and harder to stand out. The result — strategies that focus on discounts, deliver low profit margins and drive transactions instead of engaged brand experiences.

Saks Off 5th has launched its online store, saksoff5th.com. It joins a list of closeout retailers that are getting comfortable in the e-commerce market. The online store will offer up to 55% off merchandise year-round.

Chicago – Monetate is releasing two new products that will bring its big data marketing acceleration technology to retention and acquisition channels. The addition of Monetate Email and Monetate Display expands the Monetate Acceleration Cloud.

Consumer packaged goods companies are poised to gain a more robust offering of shopper insights from an expanded relationship between TiVo Research and Analytics and DunnhumbyUSA.

Oak Brook, Ill. -- McDonald’s Corporation is partnering with the Alliance for a Healthier Generation, founded by the Clinton Foundation and American Heart Association, to increase customers’ access to fruit and vegetables and help customers make informed choices in the nutritional value of their orders.

Columbus, Ohio – DSW Inc. will open new stores in Baltimore and in Lafayette, La. on Oct. 3.

The Baltimore store will be located at 3501 Boston Street and the Lafayette store will be located at 609 Settlers Trace Blvd. Customers will be able to participate in the DSW Rewards loyalty program and also participate in the DSW Shoe Lover community on Facebook to receive exclusive offers and giveaways.