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Loyalty Marketing

  • The Container Store soars in fourth quarter

    The Container Store’s net income soared by about 800% year-over-year during the fourth quarter of fiscal 2013, to $18.34 million from $2.09 million. A substantial drop in effective tax rate, as well as lower net interest expense, helped drive the impressive growth in net income.

    Net sales slipped from $217.02 million to $216.82 million, while same-store sales climbed 1.4%. The company cited severe weather as reducing sales.

  • Survey reports big rise in consumer confidence

    Chicago -- Consumer confidence rose significantly in the first quarter of 2014, according to a MarketPulse survey from IRI. All age groups are reporting a more positive outlook — especially Millennials. A distressed consumer segment since the economic downturn began, this age group is showing the greatest rise in confidence.

  • Post taps U.S. soccer stars as brand ambassadors for Fruity and Cocoa Pebbles

    As part of a competition between Fruity Pebbles and Cocoa Pebbles to see which cereal is more popular with fans, Post Foods announced two professional American soccer players to grace its cereal boxes. Omar Gonzalez of the Los Angeles Galaxy will join WWE star John Cena on Team Fruity, while Olympic gold medalist and forward of the Portland Thorns, Alex Morgan, will join basketball star Kyrie Irving on Team Cocoa.

  • Eddie Bauer renews Alliance Data private label card agreement

    Bellevue, Wash. – Eddie Bauer has signed a long-term renewal agreement with Alliance Data Systems Corp. to continue providing private label credit card services. Alliance Data will continue to deliver a marketing-driven private label credit card program that recognizes and rewards Eddie Bauer cardholders and complements the reward incentives the Eddie Bauer Friends rewards program offers customers.

  • Foot Locker Foundation names scholarship recipients

    Foot Locker Foundation, the charitable arm of Foot Locker, announced the 20 recipients of the Foot Locker Scholar Athletes Program. Each student will receive $20,000 in college scholarships, totaling $400,000.

    The scholarship program, funded by the Foot Locker Foundation and administered by DoSomething.org, honors students who demonstrate academic excellence and exemplify strong leadership skills in sports and within their communities. To date, the program has awarded $1.2 million to help deserving high school student athletes pay for school.

  • AirTight Networks, Frontera Consulting partner on brand lifecycle management solution

    Mountain View, Calif. - Airtight Networks, which provides in-store WiFi analytics such as how long customers stay and shop, how often they come in and marketing campaign effectiveness, is partnering with Frontera Consulting to package social media and retail intelligence capabilities with the Airtight platform. The new solution offers WiFi-based brand lifecycle management.

  • Kimberly-Clark leverages social media in integrated campaign

    Kimberly-Clark has teamed up with Grammy-nominated singer-songwriter Christina Milian to launch an integrated Celebrate Family UNity ("FUN") platform that leverages social media to not only retain existing consumers but also to reach out to new ones.

    An integral part of the program is the Family UNity ("FUN") Song web app where families can customize their own "FUN song," share it on social media and download it as a ringtone.

  • Whole Foods raises money to fight hunger

    Whole Foods Market made a $46,784 donation to Solid Ground, a Seattle-based organization with a mission to build a community to end poverty. Throughout 2013, shoppers who visited any of the six Seattle-area Whole Foods Market stores had an opportunity to participate in the Bag Hunger program, with a cash donation to Solid Ground at the checkout registers.

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