Loyalty Marketing

Hoffman Estates, Ill. – Sears’ new 'Back to School, Back to You' campaign offers members of its Shop Your Way loyalty program the ability to communicate one-on-one with a store associate through the program’s mobile app or website. Associates respond directly to individual inquiries.

Pop singer Cody Simpson has become the latest artist to join the American Rag “All Access” campaign, which kicks off July 28 and continues through November. American Rag, available only at Macy’s, launched the program in February, and features exclusive music, videos, online sweepstakes and in-store appearances from some of today’s “rising stars.”

Dallas -- Dickey’s Barbecue Restaurant, Inc. has launched its first multimedia brand advertising campaign with the new company tagline, “We Speak Barbecue.” The new campaign uses both music and visuals and includes multiple 30-second national television spots, radio advertisements and a digital campaign.

Fashionable new product assortments and innovative customers conveniences supported by clever marketing are being used by Sears and Kmart to entice parents and students this back-to-school season.

Time Inc.’s ALL YOU media property is looking for individuals worthy of the distinction of being called “America’s Smartest Shopper,” and is relying on a range of digital methods to aid in the search.

New York - Nook Media LLC, a subsidiary of Barnes & Noble Inc., is offering a limited time free ebook and magazine offer through the Nook app for Windows 8.1 in Canada. Customers who download the app will receive five free popular books and two free top magazines.

Revenue optimization services provider Extraprise is rebranding as QuickPivot and launching a new real-time, cross-channel marketing platform to support lifecycle marketing.

The new QuickPivot platform enables marketers to derive customer insight, listen to brand interactions and then adapt campaigns with highly optimized messages and offers to create seamless buying experiences.

Seattle -- Starbucks that its consolidated net revenue growth accelerated 11% in the third quarter, to $4.2 billion. Consolidated operating income increased 25%, to $769 million.

The coffee giant raised the number of net new stores it expects to open in its Americas region from 600 to 650.

Global same-store sales increased 6%, marking the 18th consecutive quarter of global comp growth of 5% or greater. Same-store sales in the United States rose 7%.